This is a copy of a presentation I gave to one of my networking groups. Note that you must use full-screen mode within powerpoint to view the embedded videos. Feel free to email if you have trouble viewing any of the three videos.
5. Why Focus on Social Media? OPPORTUNITY From 2009 to 2010, adoption rate of social media doubled among small businesses 1 in 5 small businesses are integrating SM into their marketing strategy now Only 24% are using SM – 76% of the market untapped 45% of surveyed respondents believe their SM initiatives will pay off financially in < 12 mos. RECURRING REVENUE Primarily using SM through company pages(75%) and status updates (69%) on Facebook or LinkedIn
18. Press Release Syndication Account setup on 20 PR distribution sites Syndicate to each one Topic development Copywriting (SEO) Relevant title Call to action – link back to site
19. Blog Posts Use Wordpress blog platform Theme to match site Enable plugins for SEO & ease of use Recommend 2 posts/week Craft each post carefully Relevant title SEO friendly content – 150 – 300 words Tags Call to action Links to other posts/related content
41. Package deal 6 key areas to start onVideo syndication Press release syndication Blog posts LinkedIn Facebook Twitter
Hinweis der Redaktion
Lead GenerationReputation ManagementCommunication Systems
From 2009 to 2010 adoption rate of SM doubled among small businessesOnly 24% using SM - 76% of the market untapped1 in 5 small businesses are integrating SM into their marketing strategy nowPrimarily using SM through company pages (75%) and status updates (69%) on Facebook or LinkedIn45% of surveyed respondents believe their SM initiatives will pay off financially in 12 months or lessSource for all statistics on this page: University of Maryland’s Smith School of Business Small Business Success Index report – survey conducted in December 2009 via telephone of 500 small business owners
No way for effective SEO without SMO
Brand Protection Can’t afford not to Register now, use later Secure most popular sites (20) $360 (4 hrs at $90/hr) Every site sold in last 6 mos has included this w/ initial contract for site build Start with key sites/areas of focus
Brand Protection Can’t afford not to Register now, use later Secure most popular sites (20) $360 (4 hrs at $90/hr) Every site sold in last 6 mos has included this w/ initial contract for site build Start with key sites/areas of focus