Vietbuzzad Credentials

1. Online marketing solutions

2. Content

3. Content
Who we are?

4. Who we are?
• Team of experienced individuals with local & worldwide experience.
• DNA identity with Yahoo VN, ZenithOptimedia, Orange Telecom and
Experience Right Media.
• Bespoke technology & dedicated partner technology to bring you the
best advertising ROI.
Technology • Specifically using technology & creative testing to make campaigns
Player impactful & engaging.
• Dedicated creative team ready to move the needle for your campaigns.
• Experienced creative team and optimisation technology to meet your
Creative
needs.
Know How

5. Who we are? | Our mantra
Mission
To embrace an end-to-
end solution to meet
the full marketing mix
for Vietnam.
• Trust
• Quality
We empower working
with partners built on: • Insight
Values SUCCESS
• Integrity
• Efficiency
To be leading edge
agency that drives new
technology & greater
creative vision to build
Vision
success.

6. Who we are? | CEO & Co-founder
• Hanh has over 12 years of experiences in the media advertising industry with
Bates, ZenithOptimedia, 2 years with Xone FM radio channel & single handily
created a new radio trend for youth people.
• Hanh has set up a very successful direct sales model for Yahoo Vietnam and yearly
grew business more than 150% during 2.5 years online experience. She won the
President Cub award for Yahoo Global. Hanh has a strong relationship with media
owners, ad agencies and advertisers.
• Recently, Hanh was a Managing Director of Yahoo and contributed a successfully
managed team and grew revenues for 2010.

7. Who we are? | International consultant & Co-founder
• Sonal has held positions as Director for Intl Client Services & most recently as
Director for Platform Display Strategy for Yahoo APAC. Sonal grew RMX
International team in their first international office in London and went on to grow
the HK & SEA region.
• Sonal is a veteran advertising expert with considerable international experience in
technology advertising. Prior to Right Media, Sonal served as Head of BD at
Octopus-travel; a Travelport company and Orange as Strategic Manager. Sonal has
over 12 years experience in the digital industry with focus on ad networks, ad
exchanges, e-commerce, telecoms, multi-variate testing and Oil and Gas
experience with Amerada Hess.
• Sonal has worked in the US, Asia and Europe and considers herself as a global
citizen who enjoys travelling and being immersed into new cultures with extensive
backpacking in the US and Asia. She holds a LLB Hons from the London School
of Economics, England.

8. Who we are? | International SEO consultant
John Fearon
EDUCATION EXPERIENCE
1998 - 2001 University of Cape Town
08/2011 - Present CEO | Dropmysite
B.Com, Marketing, Economics
04/2011 - Present Founder | EatAds
SPECIALTIES 10/2010 – 04/2011 Managing Director Asia | Clicks2Customers
Paid Search SEM, SEO, Online Marketing, SEM/SEO campaigns and consulting.
Display and Facebook Advertising. 04/2010 – 06/2010 Online Marketing Manager | Yola.com
I manage social media, display and online PR.
SUMMARY
09/2008 – 03/2010 Head of Marketing | Asiarooms
Online Marketing
Handle all the day to day marketing activity at Asiarooms.com
professional, having worked with
multi-million dollar budgets. Enjoy 08/2007 – 08/2008 Online Marketing Manager | HSBC Offshore
challenges and new ideas.
06/2005 – 08/2007 Online Affiliate | Self Employed
Built websites and did affiliate marketing successfully for two years.
01/2005 – 05/2005 Affiliate Manager | Osiris Trading
Affiliate manager for Poker
01/2002 – 03/2004 Marketing Manager | EBE Computing
Managed the day to day marketing for EBE Computing. EBE does ICL
mainframe management and migrations to the PC platform.

9. Who we are? | In-house staff structure
CEO
Viral
Sales Head Creative Head Event Offline media Finance
Marketing
Designer
Sales Manager Admin
Developer
Account
Copywriter
Manager
08| Who we are?

10. Who we are? | Experienced Team
Hanh Nguyen
CEO
Phan Kim John Fearon Tran Vu Le Tien
Strategist Head SEM/SEO Expert Head of Social Web Master
Lan Anh Tran Duy Nguyen Tram Pham Long
Local SEM/ SEO
Head of Sales Social Assistant Senior Designer
Expert
Le Phuong
Pham Dinh Senior Developer
A. Manager

11. Content
Our services

12. Services
Strategic planning
EatAds.com
- online outdoor -
Banner buying
Viral marketing
Digital Media Email/ SMS marketing
Offline Media
Ad network
Full
Activation Customer
Search
Event Solutions
POSM design Media
Management
SEM/SEO
Creative Talent
Website/ Microsite
RM Banner design
Print ad
PR article

13. Our Strength
1. Provide digital strategy (including planning, brainstorm ideas and execution)
across different FMCG top brands.
2. Viral Marketing with monitoring tools and in house experienced team and
famous hot blogger/ Facebookers.
3. High discount offer due to we have strong relationship with top
publishers (intl’ & local)
4. Creative team with understand deeply material requirement from top portal
like Yahoo, FB, Google ( Rich Media banner and interaction Microsite)
5. Technical team well understand CMS system, developing games and
understand Facebook functional.
6. Experience sales and account manager often handling big spending
campaign, their ability to handle multi KPIs measurement report.

14. Digital media |Strategic planning – Understand In-deep Online trend
Client Brief
Client send brief to VBA
General
VBA Team will brainstorm for concepts
concept suitable for client’s campaign. We will help
you choose effective ad digital channels that
really fit into your marketing needs
Banner
Viral Search Activation
buying
During running campaign, we will
deeply investigate the effectiveness of
Campaign Campaign Campaign Campaign your campaign, then work out
run run run run necessary advices and drive to other
direction if needed
When your campaign ends, VBA will provide you
a professional post-by report, which gives you
Post general ideas and also deep thoughts of the
campaign effectiveness, so you will know what
to do next to gain your marketing goals

15. Digital media |Banner Buying
Master contacts
with top
websites like
Yahoo, Faceboo
k, VN
Express, Zing…
• Big volume spending on top publishers -- high discount
• Understand difficult technique material requirement like Yahoo

16. Digital media |Viral marketing
Expertise in Viral Marketing
We offer:
• Over 50 seeding staffs (forum, social network, hot blogger/ facebooker).
• Professional Production Services (Taking photos & making videos).
• Experienced (multi tasks) Viral Team to create effective topics/ concepts for
seeding, plus manage conversations of online community.
• Effective tools to monitor positive and negative conversations, not only in VN but
also cross border.
• Full service of Facebook Fan Page Management (including Page creation & Fan
Recruitment).
• Build Games on FB tab to interact with fans and attract new fans like.
FORUM SEEDING
SOCIAL NETWORK
VDO & PHOTO SHARING
HOT BLOGGERS/FACEBOOKERS

17. Digital media |Viral marketing | Forums/Social Monitoring Tool
• Use JamiQ tool to monitor online posts &
feedbacks related to any targeted subject.
• Unlimited post on number of Forums/Social
with time or staffs constraints.
Yellow bar for negative feedback and Green for positive one

18. Content
Case Study

19. Digital media |Viral marketing | Case study
Increased 9,000 real fans in 6 weeks
Post Views: Increase 256%
Post Feedback: Increase 836%
New likes to be fans: Increase 337%
Took photos of hot boy/ girl enjoying
food at KFC Store and seed them on
many PR articles, & over 60 Forums &
Hold “Possible Mission” Game for KFC Fans Social Network.
on Page to increase interaction.
Bonus: Provided full service of contest management: post
photos, announcements; collect data & reply all emails of
• Youtube Channel theme design contestants instantly.
• Facebook welcome tab creation

20. Digital media |Viral marketing | Case study
Increased 8.000 real fans in 4
weeks, and 20.000 fans in 2.5 months.
Post Views: Increase 377%
Post Feedback: Increase 183%
New likes to be fans: Increase 674%
Took photos of hot boy/ girl with Acer
& Gateway laptops, then seed them on
many PR articles and over 80 types of
Forum & Social Network.
Hold the photo contest “X-Moments” for fans
to win a Acer TimelineX laptop in 3
Provided full service of contest management: post weeks, with nearly 500 photos received .
photos, announcements; collect data & reply all emails of contestants
instantly. Bonus:
• JamiQ
• Contest poster design

21. Digital media |Viral marketing | Case study
KPI in 3,5 months Achieved in 3 weeks
- 1,500 contestants -2,541 contestants
- 100,000 visits - 256,877 visits
- 200,000 page views - 405,404 page views (til July 28)
- 10,000 comments - 19,514 comments
- 10,000 votes - 28,712 votes
Continuously post contents onto hundreds of forums &
social network to increase awareness & recruit contestants.

22. Creative | Microsite/Website | Case study
www.suzukicnc.com
34| Services

23. Creative | Microsite/Website | Case study

24. Creative | Rich Media Banner | Case study
• Expertise in Rich Media banner
• Professionally write text copy.
• Come up with creative ideas for various range of brand/promotion campaigns.
Page tear in Yahoo News
· Q Mobile: http://adtechnology.apac.yahoo.net/addemo/20110224_095647/
· Dasani: http://adtechnology.apac.yahoo.net/addemo/20101224_121915/ ( TVC is included)
· Nokia: http://adtechnology.apac.yahoo.net/addemo/20101012_180127/

25. Creative | Banner | Case study
Facebook ads:
manage both creative
and text copy

26. KFC I Tet 2012 campaign
PR Online
Banner Ads
Yahoo ad network
Viral Marketing

27. Digital media |Viral marketing | Case study
Viral contest for Acer S3
We do video clip production
http://www.youtube.com/watch?v=Zx7UhEa3i88
Welcome tab for KFC Vietnam
Game & Collect user data base
Viral campaign to promote Thien Menh Anh
Hung film with Puzzle game on FB tab

28. Digital media | Ad network | Balloon ads
• Our co-founder supports to build our
own ad network www.adnet.vn
• Confident to drive millions traffic to
client website/microsite

29. Digital media | Ad network
Performance display advertising is constantly evolving…
• Evolving from the banner creative to the contextual targeting; utilising
behavioural audience based solution driven advertising. This evolution is propelled
by the drive in technology & data .
CPA CPC CPM
• Advertiser pays a • Advertiser pays a • Advertiser pays a
per-conversion per-click price only fixed price per 1000
(acquisition) price when the user clicks impressions.
only when the user on the ad. • Not a replacement
converts on the offer. for C1 CPM buy.
• Requires the
advertiser to use a
conversion pixel or
some other means of
tracking conversions.
Different pricing models
27| Services

30. Search media | SEM/ SEO
Pay-per-click (PPC) & Search engines optimization (SEO)
• We have partnership with
Clicks2Customer in South Africa,
who bring into VN a bidding tool
(PPC) with the most effective
bidding cost.
• SEO expert will help client’s URL
locate on top of the result
search list of Google.
Acer – SEM using C2C tools
SCJ – SEO/SEM

31. Search media | Google Adwords
• Guide clients with the best bidding cost using Google Adwords.

32. Digital media |SMS marketing
• Optionally choose sending
date, time, name, brand, company.
• Data can be rented in case customers need support.
• Effective support for promotion campaigns, customer
care, new product information, or build customer data ...

33. Digital media |SMS marketing | Applications
ACNES <Product code> to 6158
Text to win or lucky draw
SMS
Marketing
Branded SMS blasts
Data collection
Customer care / Accumulating program

34. Digital media |SMS marketing | Case study
• Over 400.000 sms had been sent
to join in the program.
• Over 400.000 products were sold
during this sales promotion.
• Over 350.000 unique participants.
• 90% wanted to continue joining in
a similar campaign in the next
season with more attractive
prizes.
• 96% knew about the campaign
from product.

35. Metro
• Design/ Shooting
Talents/Booking on
Tuoi Tre & Thanh
Nien newspaper
weekly
• Booking on
VNExpress

36. LG mobile
• Design/ Develop Key
visual, POSM
• Booking on Yahoo,
VNExpress , kenh14,
ngoisao and 14 other
popular website and
adnetwork

37. Creative | Print ad | Case study

38. Creative | PR article | Case study
PR online
PR offline

39. Event management | Activation
• Organize product launch event, exhibition, & press conference.
• PR written copy, concepts, booking.
• Good relationship with top publications and websites.
• POSM & production design.

40. Partners & Clients

41. Thank You
Viet Tien Phong Advertising Company Ltd. To Lan Anh
A: 468 Nguyen Van Linh, Tan Phu Ward, Dist. 7 HCMC M: 090 275 5952
T: +84 (0)8 62838383 E: anhto@vietbuzzad.com
F: +84 (0)8 62603800
W: www.vietbuzzad.com