John Jantsch of Duct Tape Marketing goes over his systematic approach to marketing in the 7 Steps to Small Business Marketing Success as part of the National Small Business Week celebration.
7. Online interactivity is now at the center of marketing
8. Marketing is a System Strategy before tactics Fill your marketing hourglass Publish educational content Create a total web presence Use a lead generation trio Make selling a system too Live by the calendar
9. "Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat” ~ Sun Tzu.