John Jantsch of Duct Tape Marketing goes over his systematic approach to marketing in the 7 Steps to Small Business Marketing Success as part of the National Small Business Week celebration.

1. 7 Steps to Small BusinessMarketing Success – SmBiz Week

3. Guided survey of marketing

4. 30 minute Consulting session

5. Action steps and tips

7. Online interactivity is now at the center of marketing

8. Marketing is a System Strategy before tactics Fill your marketing hourglass Publish educational content Create a total web presence Use a lead generation trio Make selling a system too Live by the calendar

9. "Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat” ~ Sun Tzu.

13. Profitable

15. Psychographics

16. Geographics

19. What’s one thing we do better?

20. What could we do better?

21. Would you refer us?

23. Complimentary statement “Zoning adjustment compliance system”

24. Positioning goal/statement #1 Design/Build Architect

26. The Marketing Hourglass © Duct Tape Marketing – all rights reserved

27. Filling the gaps – product and process questions © Duct Tape Marketing – all rights reserved

29. What is your free or trial offering?

30. What is your starter offering?

31. What is your “make it easy to switch” offering?

32. What is your core offering?

33. What are your add-ons to increase value?

34. What is your “members only” offering?

37. Strategy

38. Major themes

39. Editorial calendar

40. Story building

42. Social media

43. Reviews

45. Webinars

46. FAQs

47. Success stories

50. 57% join social networks

51. 45% have started a blog

52. 83% have viewed a video online

53. 39% subscribe to RSS feeds

54. 36% think more positively about companies that have blogsSource: Universal McCann Wave3 research into social media

56. Optimize your web content

57. Claim real estate

58. Optimize brand assets

59. Ratings and reviews

61. 5) Inbound lead generation trio

63. Public relations

65. 2-step – direct response

66. Accountable

68. Pitch, don’t release

69. Monthly touch

71. Target

72. Educate

73. Offers

76. Presentation – Seminar

77. Nurturing – Sales cycle

78. Monthly touches

81. Weekly actions

82. Daily appointments

84. Guided survey of marketing

85. 30 minute Consulting session

86. Action steps and tips

87. ducttape.me/sbwspecial