Selling Usability Into Organizations

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Daniel Szuc

Technologie Business

UX culture http://www.google.com/corporate/tenthings.html

Persuasion “ These aren’t the usability specialists you’re looking for…” ,[object Object],[object Object],[object Object],[object Object]

Usability is Sold ,[object Object],[object Object],[object Object],[object Object],It will no longer be about us selling Usability to Management but showing where its adding value Too much demand, not enough supply

http://www.usnews.com/features/business/best-careers/best-careers-2008.html Usability/User experience specialist

http://www.pewinternet.org/press_release.asp?r=310

http://news.bbc.co.uk/2/hi/technology/8017178.stm

Not just Usability ,[object Object],[object Object],[object Object],[object Object],[object Object]

http://www.cw.com.hk/content/hong-kong-mobile-data-usage-hits-147-terabytes "Apart from mobile data usage, the number of 2.5G/3G mobile phone users has increased by 15 percent on a year-on-year basis reaching 3.35 million in January 2009. The total number of mobile phone users is 11.43 million and this represents a penetration rate of more than 163 percent” .

Frustrations ,[object Object],[object Object],[object Object],[object Object],[object Object]

Truth: UX Language is Ugly Thank you John Rhodes

UX Speed Bumps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Thank you John Rhodes

Barriers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Organization Types Thank you Paul Sherman ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Know your target ,[object Object],[object Object],[object Object],[object Object]

Ripe Organizations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],This is how you know people have “bought” UX

What Sells ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Sells Technology Marketing Business UX Change Agent

Be a Change Agent http://www.uxmatters.com/MT/archives/000162.php ,[object Object],[object Object]

UX Sales Kit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

http://www.businessweek.com/innovate/content/apr2009/id20090429_083139.htm?campaign_id=rss_innovate

http://www.businessweek.com/innovate/content/apr2009/id20090429_083139.htm?campaign_id=rss_innovate Design Maturity

[object Object],[object Object],[object Object],[object Object],[object Object]

http://www.uie.com/events/uiconf/2007/articles/experience_vision/

http://blogs.harvardbusiness.org/merholz/2009/04/your-customers-lead-a-multicha.html

http://www.google.com/intl/en/corporate/ux.html

Google UX ,[object Object],[object Object],[object Object],[object Object]

What has worked well for Dan? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Constant State of Self Improvement http://www.apogeehk.com/articles/constant_cycle_of_self_improvement.html

[object Object],[object Object],Ignore fads and watch trends http://www.goodproductmanager.com/2007/02/07/ignore-fads-watch-trends/

Where or what do you want to be in 2,5,10 years time?

? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Learn more … http://www.uxmatters.com/MT/archives/000335.php

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Selling Usability Into Organizations

1. Selling Usability in (to) Organizations

2. Stretch …

7. How did I get here?

8. Start Your Engines!

9. Who uses?

10.

11.

12.

13.

14. Why?

15. UX culture http://www.google.com/corporate/tenthings.html

16. What just happened?

17.

18. Good News

19.

20. http://www.usnews.com/features/business/best-careers/best-careers-2008.html Usability/User experience specialist

21. http://www.pewinternet.org/press_release.asp?r=310

22. http://news.bbc.co.uk/2/hi/technology/8017178.stm

23. Business of design

24. Lifestyle integration

25. Still not convinced?

26. I just want to have a shower

27.

28.

29. Part of something bigger right?

30.

31.

32.

33.

34.

35.

36. mobile madness

37. http://www.cw.com.hk/content/hong-kong-mobile-data-usage-hits-147-terabytes "Apart from mobile data usage, the number of 2.5G/3G mobile phone users has increased by 15 percent on a year-on-year basis reaching 3.35 million in January 2009. The total number of mobile phone users is 11.43 million and this represents a penetration rate of more than 163 percent” .

38. Frustrations

39.

40. Get Out Now!

41. Barriers

42. Yikes!

43. Truth: UX Language is Ugly Thank you John Rhodes

44.

45.

46. Know Your Target

47.

48.

49. Ripe Organizations