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Selling Usability Into Organizations
1.
Selling Usability in
(to) Organizations
2.
Stretch …
3.
Lucky draw!
4.
Lucky Draw
5.
Lucky Draw
6.
Lucky Draw
7.
How did I
get here?
8.
Start Your Engines!
9.
Who uses?
10.
11.
12.
13.
14.
Why?
15.
UX culture http://www.google.com/corporate/tenthings.html
16.
What just happened?
17.
18.
Good News
19.
20.
http://www.usnews.com/features/business/best-careers/best-careers-2008.html Usability/User experience
specialist
21.
http://www.pewinternet.org/press_release.asp?r=310
22.
http://news.bbc.co.uk/2/hi/technology/8017178.stm
23.
Business of design
24.
Lifestyle integration
25.
Still not convinced?
26.
I just want
to have a shower
27.
28.
29.
Part of something
bigger right?
30.
31.
32.
33.
34.
35.
36.
mobile madness
37.
http://www.cw.com.hk/content/hong-kong-mobile-data-usage-hits-147-terabytes "Apart from
mobile data usage, the number of 2.5G/3G mobile phone users has increased by 15 percent on a year-on-year basis reaching 3.35 million in January 2009. The total number of mobile phone users is 11.43 million and this represents a penetration rate of more than 163 percent” .
38.
Frustrations
39.
40.
Get Out Now!
41.
Barriers
42.
Yikes!
43.
Truth: UX Language
is Ugly Thank you John Rhodes
44.
45.
46.
Know Your Target
47.
48.
49.
Ripe Organizations
50.
51.
What Sells?
52.
53.
What Sells Technology
Marketing Business UX Change Agent
54.
55.
56.
Maturity
57.
http://www.businessweek.com/innovate/content/apr2009/id20090429_083139.htm?campaign_id=rss_innovate
58.
http://www.businessweek.com/innovate/content/apr2009/id20090429_083139.htm?campaign_id=rss_innovate Design Maturity
59.
Rewards
60.
61.
Sales Goal?
62.
Product Success
63.
Common language?
64.
Vision
65.
http://www.uie.com/events/uiconf/2007/articles/experience_vision/
66.
http://blogs.harvardbusiness.org/merholz/2009/04/your-customers-lead-a-multicha.html
67.
http://www.google.com/intl/en/corporate/ux.html
68.
69.
What has worked
well for Dan?
70.
71.
Constant State of
Self Improvement http://www.apogeehk.com/articles/constant_cycle_of_self_improvement.html
72.
73.
Where or what
do you want to be in 2,5,10 years time?
74.
75.
Learn more …
http://www.uxmatters.com/MT/archives/000335.php
76.
Learn more …
77.
Learn more …
78.
Thank You &
Lucky Draw
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