Imagine we need to promote usability to an organization. Not all organizations have the same level of interest and receptiveness to the concept of usability – to the usability “story”. Some just don’t care. What should we know about an organization that will help us sell usability more effectively? What sort of questions should we ask about the organization, its people and its culture? What can we learn from organizations where usability has become part of the corporate DNA? What factors can increase our chances of promoting usability successfully to an organization now and in the future? This presentation will tap into more than 20 years of combined experience in selling usability into different markets and organizations. We will share the successes, pitfalls and failures.

1. Selling Usability in (to) Organizations

2. Grazie Turin & UPA Europe

3. Lucky Draw

4. How did I get here? Daniel Szuc

5. Start Your Engines!

6. Who uses?

11. Why?

12. UX culture http://www.google.com/corporate/tenthings.html

13. What just happened?

15. Good News

17. http://www.usnews.com/features/business/best-careers/best-careers-2008.html Usability/User experience specialist

18. http://www.pewinternet.org/press_release.asp?r=310

19. Business of design

20. Lifestyle integration

21. I just want to have a shower

24. Part of something bigger right?

30. Barriers

31. Yikes!

32. Truth: UX Language is Ugly Thank you John Rhodes

35. Know Your Target

38. Ripe Organizations

40. What Sells?

42. What Sells Technology Marketing Business UX Change Agent

43. Be a Change Agent http://www.uxmatters.com/MT/archives/000162.php

46. Sales Goal?

47. Product Success

48. Where or what do you want to be in 2,5,10 years time?

50. Learn more … http://www.uxmatters.com/MT/archives/000335.php

51. Thank You