Presentation at Association of MBAs (AMBA) 2014 Asia-Pacific Conference for Deans and Directors on the topic of Massive Online Open Courses (MOOC) and Technology-Enabled Education

1. MOOC’s – The Future of Higher
Education or a Passing Phase?
Daniel A. Szpiro, PhD
Dean of Executive Education

2. “Muke”
/mju:k/
verb
Physical reaction to management
repeatedly announcing that MOOC’s
are the future.
h t t p : / / w w w. t ime s h i g h e r e d u c a t i o n . c o . u k / n e w s / 1 1 - n e w - h e w o r d s - f o r - a c a d emi c s -
t h a t - s h o u l d - b e - i n - t h e - d i c t i o n a r y / 2 0 1 6 6 1 0 . a r t i c l e

3. No. But…

4. Technology
Trigger
Peak of Inflated Expectations
Plateau of Productivity
Slope of Enlightenment
Trough of
Disillusionment
Time
Visibility
Gartner Hype Cycle

5. Online Courses
OPEN
(Free Access)
PRIVATE
(Paid Access)
MASSIV
E
(Unlimited
Enrollment
)
• Present-day
MOOC’s
(massive open
online courses)
• Paid certification option in MOOC’s
• Large-scale in-company online
training
SMALL
(Limited
Enrollment
)
• ? • SPOC’s (small private online
courses)
• Present-day online MBA programs
• Some online certificate programs
• Small-scale in-company custom
development

6. Role and legacy of MOOC’s
1. Elevate the discussion around technology-enabled
education
2. Review the value proposition of what we
offer as business schools
3. Extend accessibility to new students /
segments / markets
4. Elaborate and expensive content
marketing

7. 4. Elaborate and expensive content
marketing
• Institutional halo effect? Hmm…
• Loss leader, free sample?
• Bait and switch?

8. The World
The
people
who will
come to
your
campus
.

9. 3. Extend accessibility to new students /
segments / markets
• Stop comparing online and in-class
• Voltaire on iPOD’s and online learning
• What are our assets? Competencies?
• Disruption versus extension

10. 2. Review the value proposition of what we
offer as business schools
• Drucker’s prediction in 1997
• How do we add value? Link to format?
• How do want people learn (versus how do
we want teach)?

11. 1. Elevate the discussion around technology-enabled
education
• From the doghouse to the spotlight
• Category halo effect: from credibility to
validation
• Experimentation
• Operational demands (LMS, “log-in”
faculty, licensure, accreditation, …)

12. AMBA’s 7-Point List & Tech-Enabled Learning
• Student recruitment
• Online programming
• Global alliances
• Quality faculty recruitment
• Curriculum development
• Future growth opportunities
• Employer engagement

13. Strip Away the Hype:
• MOOC’s are simply part of a portfolio of
online education
• Get ready - the future does belong to
technology-enabled education
• What we can learn from Hollywood
• Next “new” innovations:
• SPOC’s (CORe, LEAD), CBL

14. The anti-MOOC: SPOC’s
• JWMI experience
• FedEx SPOC
• Ithaca, Florida, Algeria, Slovenia (and
now Auckland)
• Face time versus learning
• Benjamin Franklin on SPOC’s (or, e-
Engagement)

15. Thank you
Danny Szpiro
daniel.szpiro@jwmi.com