SlideShare ist ein Scribd-Unternehmen logo
1 von 67
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object]
[object Object],[object Object],A B C D E Values Interest Know How Formula Product Degree of Dissimilarity Type of Brand
[object Object],[object Object],A B E Values Interest Know How Formula Product Degree of Dissimilarity Type of Brand Y X
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Weitere ähnliche Inhalte

Was ist angesagt?

Factors influencing successful brand extensions
Factors influencing successful brand extensionsFactors influencing successful brand extensions
Factors influencing successful brand extensions
Laiqa Ahmed
 
Does brand extension impact parent brand
Does brand extension impact parent brandDoes brand extension impact parent brand
Does brand extension impact parent brand
Laiqa Ahmed
 
Brand rejuvenation expect_advertising_inc
Brand rejuvenation expect_advertising_incBrand rejuvenation expect_advertising_inc
Brand rejuvenation expect_advertising_inc
magamongidi
 
Epgp bm brand_extensions_ppt
Epgp bm brand_extensions_pptEpgp bm brand_extensions_ppt
Epgp bm brand_extensions_ppt
Rajendra Inani
 

Was ist angesagt? (20)

Brand Extension
Brand ExtensionBrand Extension
Brand Extension
 
Line and brand extension
Line and brand extensionLine and brand extension
Line and brand extension
 
BRAND CRISIS
BRAND CRISIS BRAND CRISIS
BRAND CRISIS
 
Band Extension
Band ExtensionBand Extension
Band Extension
 
Factors influencing successful brand extensions
Factors influencing successful brand extensionsFactors influencing successful brand extensions
Factors influencing successful brand extensions
 
Brand extension
Brand extensionBrand extension
Brand extension
 
Brand Extensions 09
Brand Extensions 09Brand Extensions 09
Brand Extensions 09
 
Does brand extension impact parent brand
Does brand extension impact parent brandDoes brand extension impact parent brand
Does brand extension impact parent brand
 
Successful Brand Extension
Successful Brand ExtensionSuccessful Brand Extension
Successful Brand Extension
 
Challenges & opprtunities in brand extensions
Challenges & opprtunities in brand extensionsChallenges & opprtunities in brand extensions
Challenges & opprtunities in brand extensions
 
Br 8
Br  8Br  8
Br 8
 
Brand Extensions Ppt 0111
Brand Extensions Ppt 0111Brand Extensions Ppt 0111
Brand Extensions Ppt 0111
 
Planning product strategy
Planning product strategyPlanning product strategy
Planning product strategy
 
Brand rejuvenation expect_advertising_inc
Brand rejuvenation expect_advertising_incBrand rejuvenation expect_advertising_inc
Brand rejuvenation expect_advertising_inc
 
Managing brands over time ppt
Managing brands over time ppt Managing brands over time ppt
Managing brands over time ppt
 
Developing branding strategy
Developing branding strategyDeveloping branding strategy
Developing branding strategy
 
Brand revitalization
Brand revitalizationBrand revitalization
Brand revitalization
 
Introducing & naming products & brand extensions chapter 12 by Leroy J. Ebert
Introducing & naming products & brand extensions chapter 12 by Leroy J. EbertIntroducing & naming products & brand extensions chapter 12 by Leroy J. Ebert
Introducing & naming products & brand extensions chapter 12 by Leroy J. Ebert
 
BRAND EXTENSION OF SONY ERICSSON AND MOTOROLA
BRAND EXTENSION OF SONY ERICSSON AND MOTOROLABRAND EXTENSION OF SONY ERICSSON AND MOTOROLA
BRAND EXTENSION OF SONY ERICSSON AND MOTOROLA
 
Epgp bm brand_extensions_ppt
Epgp bm brand_extensions_pptEpgp bm brand_extensions_ppt
Epgp bm brand_extensions_ppt
 

Ähnlich wie Brand extension

Brand extension ppt
Brand extension pptBrand extension ppt
Brand extension ppt
samarpita27
 
Brand extension by bhawani nandan prasad mba, iim calcutta
Brand extension by bhawani nandan prasad   mba, iim calcuttaBrand extension by bhawani nandan prasad   mba, iim calcutta
Brand extension by bhawani nandan prasad mba, iim calcutta
Bhawani N Prasad
 
Chapter 9 - Managing the product
Chapter 9 - Managing the productChapter 9 - Managing the product
Chapter 9 - Managing the product
Nicholsb1
 
Brand Revitalization
Brand RevitalizationBrand Revitalization
Brand Revitalization
Tehreenilyas
 
Open Eye 27 - Stretch
Open Eye 27 - StretchOpen Eye 27 - Stretch
Open Eye 27 - Stretch
Joanne Bell
 
109040 633625314248175352
109040 633625314248175352109040 633625314248175352
109040 633625314248175352
saharanrohit
 
2 Extend Or Not
2 Extend Or Not2 Extend Or Not
2 Extend Or Not
malikng
 
7761872 Brand Concepts Strategy
7761872 Brand Concepts Strategy7761872 Brand Concepts Strategy
7761872 Brand Concepts Strategy
priya.presentation
 

Ähnlich wie Brand extension (20)

Revitalisation
RevitalisationRevitalisation
Revitalisation
 
Preserve the luxury or extend the Brand
Preserve the luxury or extend the Brand Preserve the luxury or extend the Brand
Preserve the luxury or extend the Brand
 
Preserve the luxury or extend the Brand
Preserve the luxury or extend the Brand Preserve the luxury or extend the Brand
Preserve the luxury or extend the Brand
 
Brand extension ppt
Brand extension pptBrand extension ppt
Brand extension ppt
 
Brand equity of parent brand helps new product within the same umbrella
Brand equity of parent brand helps new product within the same umbrellaBrand equity of parent brand helps new product within the same umbrella
Brand equity of parent brand helps new product within the same umbrella
 
mkt465_ch12.ppt
mkt465_ch12.pptmkt465_ch12.ppt
mkt465_ch12.ppt
 
Leader brands analysis
Leader brands analysisLeader brands analysis
Leader brands analysis
 
Brand equity
Brand equityBrand equity
Brand equity
 
Brand equity
Brand equityBrand equity
Brand equity
 
Brand extension by bhawani nandan prasad mba, iim calcutta
Brand extension by bhawani nandan prasad   mba, iim calcuttaBrand extension by bhawani nandan prasad   mba, iim calcutta
Brand extension by bhawani nandan prasad mba, iim calcutta
 
Brand extension by bhawani nandan prasad mba, iim calcutta
Brand extension by bhawani nandan prasad   mba, iim calcuttaBrand extension by bhawani nandan prasad   mba, iim calcutta
Brand extension by bhawani nandan prasad mba, iim calcutta
 
Chapter 9 - Managing the product
Chapter 9 - Managing the productChapter 9 - Managing the product
Chapter 9 - Managing the product
 
Branding strategy
Branding strategyBranding strategy
Branding strategy
 
Brand Revitalization
Brand RevitalizationBrand Revitalization
Brand Revitalization
 
Open Eye 27 - Stretch
Open Eye 27 - StretchOpen Eye 27 - Stretch
Open Eye 27 - Stretch
 
109040 633625314248175352
109040 633625314248175352109040 633625314248175352
109040 633625314248175352
 
2 Extend Or Not
2 Extend Or Not2 Extend Or Not
2 Extend Or Not
 
7761872 Brand Concepts Strategy
7761872 Brand Concepts Strategy7761872 Brand Concepts Strategy
7761872 Brand Concepts Strategy
 
Marketing management total 2017
Marketing management total 2017Marketing management total 2017
Marketing management total 2017
 
Product success and failure
Product success and failureProduct success and failure
Product success and failure
 

Kürzlich hochgeladen

Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
ZurliaSoop
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Abortion pills in Kuwait Cytotec pills in Kuwait
 
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
DUBAI (+971)581248768 BUY ABORTION PILLS IN ABU dhabi...Qatar
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 

Kürzlich hochgeladen (20)

Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
 
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfTVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
 
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
 
BeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdfBeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdf
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Buy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From Seosmmearth
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Falcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial WingsFalcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial Wings
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 

Brand extension