This is a presentation that was developed for a Chamber Net2Work event, aimed at mid-level job seekers who have been downsized or let go. The focus

2. Personal Branding. Make Ripples.

3. Lots of sameness

4. Harsh Realities Financing issues Interest rates Wide variety of communities/homes Misperceptions Marketing focus/spend Relationships Out of your hands We can take advantage of this Better messaging Reactive is never the best way

5. Chart by Kathy Sierra

6. If you try to be everything to everybody…

7. Brands matter

8. Budget Name recognition Staff History So if it matters to them…

9. Budget Name recognition Staff History So if it matters to them…

11. Not contrarian….but boldly honest

12. Different is not enough

14. Tell your story S = Stand out T = Tantalizing O = On THEIR radar screen R = Real Y = Yes!

16. You create the sign, we decide what it means.

17. Your funky may = my sloppy

21. What’s your sizzle?

22. SWOT

23. Worth bragging about?

24. What’s your masterpiece?

25. Describe your character

26. Let someone else tell your story

30. Everything you do adds up

32. Questions?

33. All rights reserved. Copyright 2007. McLellan Marketing Group