This presentation describes Innovare’s Tech Explorer a front-end of innovation process for Technology Discovery. The Tech Explorer provides for an externally focused and facilitated forum for innovation teams and technology experts. During the process, we explore current and emerging technologies; define how the technologies may impact customer needs, and how we can leverage the technologies to enable highly competitive innovations.

1. Innovare’s Technology Discovery Approach
Copyright © 2000-2012, Innovare, Inc. All rights reserved.

2. 2
What Is the Tech Explorer?
• The Tech Explorer is an R&D driven process for technology discovery with support
from marketing
• It provides a facilitated forum for the innovation team plus invited technology experts
and lead users
• We explore current and emerging technologies, define how they can impact customer
needs, and map how the technologies can enable defensible innovation
• It provides input for technology planning and helps focus concept development to be
consistent with the technology possibilities while addressing customer needs
Copyright © 2000-2012, Innovare, Inc. All rights reserved.

3. 3
The Core Premise of the Tech Explorer
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4. Technology and Customer Needs Interact 4
Customer Needs Technology
Advances in science and technology have a dynamic
relationship with customer needs
• They can be used to create solutions that satisfy existing needs
• They can change the environment creating new sets of needs
• They can drive latent needs the customer
doesn’t even know they have
Copyright © 2000-2012, Innovare, Inc. All rights reserved.

5. Innovator’s Challenge 5
As innovators we need to anticipate emerging needs and define how
technologies can enable solutions that provide future performance and
delighters characteristics
• To achieve sustain competitive advantage innovators
should understand:
– How customer needs and advancing science and technologies
interact and evolve over time
– Which technology can enable differentiating products with
features that excite customers
Copyright © 2000-2012, Innovare, Inc. All rights reserved.

6. 6
The Innovation Tripartite
Need
Technology Solution
• During Tech Explorer projects we consider the 3 key domains
of the innovation tripartite to build our knowledge foundation
and basis for our technology recomendations
Copyright © 2000-2012, Innovare, Inc. All rights reserved.

7. 7
Three Phases of the Tech Explorer
Phase 1 Secondary Research – identify intriguing technologies that
might address customer needs and conduct background research
Phase 2 Discovery with the Experts – invite selected experts to work
with us and explore the state of the art and future trajectory of their
technologies
Phase 3 Synthesis – define the need/technology/solution relationship,
create technology application concepts, and build a road map for
bringing in the technology to drive innovation
Copyright © 2000-2012, Innovare, Inc. All rights reserved.

8. Phase 1 Tech Explorer – Secondary Research 8
Categorized UV Resist
20 years Delighter
??? Technology
Requirement level
• Begin with a customer need
• Brainstorm / hypothesize scientific principles that might be
applied to deliver product attributes at desired levels
• Generate a list of technologies that relay on the scientific
principles
• Select the most intriguing technologies to research
Copyright © 2000-2012, Innovare, Inc. All rights reserved.

9. 9
Individual Team Member Assignments - Tech Briefings
• Each team member takes one or two topics
• Explores topics using secondary sources – internet, reports… etc.
• Creates briefings
– what is the technology, the IP landscape
– how might the technology evolve
– how might it be applied to create solutions
– who are the experts
Copyright © 2000-2012, Innovare, Inc. All rights reserved.

10. 10
Socializing the Tech Briefings
• Workshop environment - 8 – 10 topics
• Team members present their briefings
• Team create a synthesis of findings with implications & next steps
• Select experts to work with in Phase 2
Copyright © 2000-2012, Innovare, Inc. All rights reserved.

11. 11
Phase 2: Discovery with the Experts
• Reach out to external experts representing targeted science &
technology areas
• Hold workshops with experts, exploring the state of the art and
anticipated trajectories of their technologies
• Brainstorm implications, applications,
and impact on needs
• Create beginning technology application
concepts
Copyright © 2000-2012, Innovare, Inc. All rights reserved.

12. 12
Phase 3: Synthesis
Requires incubation time for technology application concept refinement
• Research and problem solving to build concept feasibility
• Vet the list of opportunities to a few feasible solutions
• Prototype and test solutions
Building the case for the technology
• Outline the development or acquisition approach, timing, costs
• Define the technology’s impact on the customer & competitive
environment
• Show anticipated connections of the technology to future product
lines
• Estimate the impact on the business
Copyright © 2000-2012, Innovare, Inc. All rights reserved.

13. 13
Phase 3 Outputs – Concepts and Road Maps
• Technology application concepts
– Not fully fleshed out solutions but a representation
of what we could do with the technology
– How the technology impacts customer needs
• Road maps relate the technologies to future New Market Product Line and Technology
Potential Technologies
Green T
product lines
Advanced Design
New T1 New T2 UV
Current Technology
Extrusion
– Shows timing when technologies could be ready Thermal
Distillation
and the enabled new products Time Line
2007
Product Lines
2008 2009 2010 2011 2012
Advanced New Gen 2 Gen 3 Gen 4
Gen 1
Platform
Enhanced Design
New Products First Generation Enhanced
Second Generation
Copyright © 2000-2012, Innovare, Inc. All rights reserved.

14. 14
Foundations of a Successful Tech Discovery Approach
• Well connected to customer needs
• Engaged multidisciplinary team
• Strong external perspective
• Broad opportunity space
• Diligent use of synthesis process to
identify value paths
• Embrace well considered sciences and
pursue opportunities outside the
comfort zone
Copyright © 2000-2012, Innovare, Inc. All rights reserved.

15. 15
What Will the Tech Explorer Provide?
• A perspective of the technology landscape for the business
or product area
– Based on internal and external experts, both short and long term
• Descriptions of relevant technologies
– How they could interact with customer needs and be deployed
• Visions for applying each technology
– At different levels of customer satisfaction using a Kano model
• Needs/technology/product maps
– Provides a framework for the strategic dialog, helping with R&D and
product line planning
Copyright © 2000-2012, Innovare, Inc. All rights reserved.

16. 16
How Innovare Supports the Tech Explorer
• Tech Explorer Process Facilitation and Content Contribution
– Project management
– Concept Development
– Product / Technology Mapping
– Hands-on Science, Technology and Policy research
– Training
Key Point:
Key Point:
•Needs unsupported by
•Needs unsupported by
technology initiative - issues in
technology initiative - issues in
yellow blocks
yellow blocks
GLAZING PRODUCTS
Design
Customer Freedom
Energy Weather Clouding Life Cycle Safety Economical
Needs
Low E
Product Curves 20 year Thinner
UV Blast Fire Wind Low Low
Attributes Tolerance
Moisture
Resist Build $ Weight
Technology
Solutions PC Chem IGU Adhesive Core
PC layer Acquisition
In Progress
Existing
Not
Supported
Copyright © 2000-2012, Innovare, Inc. All rights reserved.

17. 17
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Donald Ross Ph.D. MBA
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617-479-3818
ideas@innovare-inc.com
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www.innovare-inc.com
®
IN N O V A R E
Grounded in Research, Driving for Innovation
Copyright © 2000-2012, Innovare, Inc. All rights reserved.