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Gurval Caer Blast Radius

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Building a Billion Person Brand Gurval Caer, Blast Radius, CEO
(continues)
What can we learn from American Idol? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Keys to the Shift… ,[object Object],[object Object],[object Object],US Survey…68% say “a person like me” is the most credible source of information. Compared with just 20% in 2003. Marketing Week
Keys to the Shift… ,[object Object],[object Object]
Keys to the Shift… ,[object Object],[object Object],[object Object],[object Object]
How do we build A Billion People Brand?
Social platform + Social media + Social data What is social networking?
Another view Media Platform Data Shared Cause
collectable buyer/seller Seller rating article citizen editors edits, citations, inbound links eBay Examples Collectable Buyer/Seller Seller rating Great deals
blog casual community “ Friends” profile professional community “ Connections” Dove Examples Testimonials Self Esteem Fund Friends Real Beauty
blog casual community “ Friends” profile professional community “ Connections” Nike Jordan Examples Training Program Breakfast Club Peer reviews Greatness
Enable Shared Passion ,[object Object],[object Object],[object Object]
Explore how customers participate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Explore how customers participate ,[object Object],[object Object],[object Object]
People: -don’t want to market for you -want to share their experiences -so that they can live richer lives In Other Words…
Maybe something here about social sharing/tools? So, How does this work again?
So, How does this work again?
 
Product level: find triggers to export “social media” 1
Product level: find triggers to export “social media” 1 Network level: enable sharing on the browser… 2 … and create platform to aggregate
Product level: find triggers to export “social media” 1 Network level: enable sharing on the browser… 2 … and create platform to aggregate Social level: the social media evangelizes the product… 3 … and sharing it reinforces the native product experience. It’s not “viral marketing.” It’s an augmented brand experience.
Electronic Arts (2) ,[object Object]
Gamers are helping build EA’s brand ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you!

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Gurval Caer Blast Radius

  • 1. Building a Billion Person Brand Gurval Caer, Blast Radius, CEO
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  • 9. How do we build A Billion People Brand?
  • 10. Social platform + Social media + Social data What is social networking?
  • 11. Another view Media Platform Data Shared Cause
  • 12. collectable buyer/seller Seller rating article citizen editors edits, citations, inbound links eBay Examples Collectable Buyer/Seller Seller rating Great deals
  • 13. blog casual community “ Friends” profile professional community “ Connections” Dove Examples Testimonials Self Esteem Fund Friends Real Beauty
  • 14. blog casual community “ Friends” profile professional community “ Connections” Nike Jordan Examples Training Program Breakfast Club Peer reviews Greatness
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  • 18. People: -don’t want to market for you -want to share their experiences -so that they can live richer lives In Other Words…
  • 19. Maybe something here about social sharing/tools? So, How does this work again?
  • 20. So, How does this work again?
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  • 22. Product level: find triggers to export “social media” 1
  • 23. Product level: find triggers to export “social media” 1 Network level: enable sharing on the browser… 2 … and create platform to aggregate
  • 24. Product level: find triggers to export “social media” 1 Network level: enable sharing on the browser… 2 … and create platform to aggregate Social level: the social media evangelizes the product… 3 … and sharing it reinforces the native product experience. It’s not “viral marketing.” It’s an augmented brand experience.
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