Social Media Shortcuts to More Sales, Security, and Success - National Speakers Association Annual Convention NSA
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This document provides tips and links for using social media to increase sales, security, and success. It discusses optimizing profiles on platforms like Twitter, YouTube, SlideShare and linking them together. RSS feeds from categories of blog posts, YouTube videos and other content are also covered. Shortened links from services like BudURL are presented. Mobile access to these profiles through sites and apps is highlighted. Using Google applications, Facebook pages, and social media management tools like Hootsuite and Twitvid are also summarized. The roles of the speaker and administrator for content creation and optimization across these channels is outlined.
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Social Media Shortcuts to More Sales, Security, and Success - National Speakers Association Annual Convention NSA
- 1. Social Media Shortcuts to More Sales, Security, and Success by @DougDevitre, St. Louis, Missouri
- 6. Escape
- 12. Links vs. RSS Feeds
- 14. http://budurl.com/ trackprofiles
- 15. Every social media profile creates a URL http://twitter.com/DougDevitre
- 16. Important Links • Bio • Download picture • Agreement • Seminars • Categories of blog posts • Media • Contact form
- 17. Blog Category Links • http://dougdevitredelivers.com/category/event-recaps/ • http://dougdevitredelivers.com/category/agents/ • http://dougdevitredelivers.com/category/instructors/ • http://dougdevitredelivers.com/category/realtor-associations/ • http://dougdevitredelivers.com/category/brokers/ “Categories help you micro-niche your blog.”
- 18. Every social media profile creates an RSS feed 1. http://www.youtube.com/rss/user/movewithdoug/videos.rss 2. 3.
- 19. Example RSS Feeds • Blog • Category of blog posts • YouTube videos • SlideShare presentations • Podcast audio files • Favorite websites on Delicious • Twitter stream • Flickr photos
- 20. Blog Category RSS Feeds • http://dougdevitredelivers.com/category/event-recaps/feed • http://dougdevitredelivers.com/category/instructors/feed • http://dougdevitredelivers.com/category/realtor-associations/feed • http://dougdevitredelivers.com/category/agents/feed • http://dougdevitredelivers.com/category/brokers/feed
- 21. http://BudURL.com/ NSA2010
- 22. 21
- 23. http://dougdevitredelivers.com/2010/06/handouts- go-mobile/ • http://m.box.net/shared/xrsdab0p7c • http://m.facebook.com/ DougDevitreDelivers • http://m.twitter.com/dougdevitre • http://m.youtube.com/ movewithdoug • http://m.flickr.com/photos/ dougdevitre/ • http://m.linkedin.com/members/ 8651785/profile 22
- 24. Blog Post Event Recaps
- 30. Example RSS Feeds • http://feeds.delicious.com/v2/rss/dougdevitre?count=15 • http://www.slideshare.net/rss/user/dougdevitre/presentations • http://www.slideshare.net/rss/user/dougdevitre/favorites • http://www.youtube.com/rss/user/movewithdoug/videos.rss • http://twitter.com/statuses/user_timeline/8571172.rss • http://api.flickr.com/services/feeds/photos_public.gne? id=28116669@N03&lang=en-us&format=rss_200 • http://friendfeed.com/dougdevitre?format=atom
- 31. Google Applications • Choose frequently used applications instead of typing URL in the address bar.
- 32. Full Screen View http://www.google.com/calendar/embed?src=dougdevitre %40gmail.com&ctz=America/Chicago
- 33. Google Calendar
- 36. Facebook Profile
- 37. Involver
- 39. Twitter
- 40. Hootsuite
- 41. Twitvid
- 43. TwitterCounter
- 45. http://www.youtube.com/ movewithdoug
- 46. YouTube Playlists • Screen capture videos • Video promos • Live events • Video testimonials • Mobile uploads • Personal
- 47. Playlist Views Grid View vs. Player View http://www.youtube.com/ http://www.youtube.com/ movewithdoug#g/p movewithdoug#p/p Every playlist is assigned its own hyperlink.
- 52. SlideShare Search Optimization The Title goes in the 1st few lines of the description and also in the tags. 50
- 56. Delicious
- 57. Box.net
- 58. Online Documents
- 59. Online Documents
- 60. Travel • Itineraries • Flights • Hotels • Rental car • Itineraries
- 61. Know the Why Delegate the How 58
- 62. How much are YOU worth per 59
- 63. Find Your Human 60
- 64. Post a Craigslist Ad
- 65. Speaker Responsibilities • Build relationships • Speak/consult • Write articles • Capture pictures • Capture videos • Bookmark sites • Produce PowerPoint/Keynote/Prezi
- 66. Admin Responsibilities • Create accounts • Optimize profile • Create toolbar • Integrate RSS feeds • Edit raw content • Optimize and upload content
- 67. Optimize and Upload • Blog posts • YouTube videos • Podcasts • Flickr photos • Box.net documents • PowerPoint/Keynote/Prezi
- 68. http://BudURL.com/ NSA2010
- 70. thanks