Business Plan 101

Business Plan 101 USM Student Business Plan Competition 2010-11

What is a Business Plan? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is a Business Plan? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Words ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Overall Goal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Executive Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Company Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Company Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]

Products or Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Products or Services ,[object Object],[object Object],[object Object],[object Object],[object Object],“ Easy to walk to for a quick lunch between classes.” Located at the corner of Forest and Bedford “ You can get clear reception anywhere in your house without interfering with other home networks.” 5.8 GHz frequency hopping digital system “ It will accomplish exactly what you need, and you won't have to pay for services you don't want.” Customized web site

Pricing & Revenue Streams Pricing Method New/ Used Peak Time Dependent Performance Dependent Channel Dependent Advertising Brokerage Licensing Subscription Renting/ Leasing Usage Fee Asset Sale Auction Real Time Yield Managed Negotiated Volume Dependent Customer Segment Dependent Feature/ Product Dependent Fixed List Price

Market and Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Market and Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Market and Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Market and Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Market and Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Market and Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Markets: Total, Served, Target Target Market SAM = how many can I reach with my distribution channel TAM = how big is the universe Target Market (for a startup) = who will be the most likely buyers Total Available Market Served Available Market

Market Size: Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Operations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Summary Financials 21 7 4 4 4 3 Headcount (avg) $ 125,000 $ 60,000 Investment $ 5,100 $ (28,800) $(40,900) $(43,500) $(27,500) $(23,300) Operating Cash Flow $ 21,000 $ 49,800 $ 90,700 $ 9,200 $ 36,700 $ 60,000 Cash (beginning) $ 313,600 $ 59,400 $(11,700) $(26,400) $(25,300) $ (18,300) Profit/Loss $1,402,400 $ 353,600 $ 36,600 $ 29,200 $ 25,300 $ 18,300 Total Expenses $ 372,300 $ 91,100 $ 18,100 $ 17,200 $ 15,600 $ 13,200 Product Dev. $ 407,800 $ 105,000 $ 9,100 $ 7,800 $ 7,700 $ 5,100 General & Admin. $ 622,300 $ 157,500 $ 9,400 $ 4,200 $ 2,000 - Sales & Marketing 55% 55% 48% 25% Gross Margin $1,404,000 $ 337,000 $ 27,100 $ 8,200 - - COGS $3,120,000 $ 750,000 $ 52,000 $ 11,000 - - Revenue Y3 Y2 Q4 Q3 Q2 Q1

Summary Financials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Financing & Exit Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Optional Appendix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business Plan 101

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Business Plan 101