The eBay marketplace allows anyone to buy or sell just about anything. eBay sellers, big and small, are confronted with several decisions as they list an item for sale: ‘how do I get buyers to find my listing’, ‘what should the title be’, ‘how should I price my item’, and so on. In the past, they relied on external information or simple guesswork to try to answer these questions, but with mixed success. In 2013, eBay acquired local startup Decide.com to help build more actionable insights for sellers to help them improve their eBay businesses. Learn about what the Decide team has been up to at eBay and how they are distilling eBay’s petabytes of data into simple recommendations for eBay sellers. Presented by Larry Colagiovanni, Director, Seller Insights at eBay.

1. #datapopupseattle
Helping eBay Sellers Grow Their Businesses
with Data-Driven Recommendations
Larry Colagiovanni
Director, Seller Insights, eBay
eBay

2. #datapopupseattle
UNSTRUCTURED
Data Science POP-UP in Seattle
www.dominodatalab.com
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Produced by Domino Data Lab
Domino’s enterprise data science platform is used
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productivity, enable collaboration, and publish
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3. 3
What%I%Learned%
Helping%Sellers%
Grow%Their%
Business%on%
ebay
Larry%Colagiovanni
Director,%Seller%Insights

4. 4

5. 5

6. 6
http://www.nydailynews.com/life-style/real-estate/winning-bid-tomb-marilyn-monroe-4-6-million-article-1.169134

7. 7
http://www.ebay.com/itm/NEW-APPLE-iPhone-4S-16GB-Black-GSM-Factory-Unlocked-Smart-Phone-/281746170697?hash=item4199616349
http://www.ebay.com/itm/iPhone-6-Screens-With-GOOD-LCD-ONLY-but-BROKEN-GLASS-10-PIECES-ONLY-/181895409802?
hash=item2a59cfb08a

8. http://www.ebay.com/itm/Sony-Playstation-3-PS3-Super-Slim-w-500-GB-HD-/201263233019?hash=item2edc3937fb

9. 150%retailers
6%million%
products
Thousands%
of%shoppers
US%only
25%million%
active%sellers
800%million%
listings
157%million%
active%buyers
Customers%in%
over%200%
markets
Get%
your%
bearings!

10. 10
Start%
experimenting!

11. v
11
Iterate%
quickly!

12. 12
Really%
understand%the%
metrics!

13. 13
Use%real%data%in%
UX%designs!

14. 14
Build%trust!

15. 15
Be%transparent!

16. 16
Consider
specialized
models!

17. 17
Proactively
monitor%
most%visible
data!

18. 18
Know%your%
limits!

19. 19
1. Get%your%bearings
2. Start%experimenting
3. Iterate%quickly
4. Really%understand%the%metrics
5. Use%real%data%in%UX%designs
6. Build%trust
7. Be%transparent
8. Consider%specialized%models
9. Proactively%monitor%most%visible%data
10. Know%your%limits

20. #datapopupseattle
@datapopup
#datapopupseattle

21. #datapopupseattle
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