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Business model teach a-long class 2
1. The scandal of education is that
every time you teach
something, you deprive a
[student] of the pleasure and
benefit of discovery
- Seymour Papert
2. The Entrepreneurship Classroom 2.0
The Lean Methodology
Doan Winkel – Illinois State University
Michael Issa – Quipuapps.com
3. The Teach-a-Long Process
• Weekly Google Hangouts
– Recordings shared through various channels
• Schedule and overview: Doan and Mike
• Student real-time case studies
– One using Lean Canvas, one using Business Model
Canvas
5. Business Model Definition
• “a statement of how a firm will make money
and sustain its profit stream over time”
(Stewart & Zhao, 2000) - economic
• “the design of key interdependent systems that
create and sustain a competitive business”
(Mayo & Brown, 1999) – strategic
• “the rationale of how an organization
creates, delivers, and captures value” –
Osterwalder (2010) - component