Got a Marketing or media problem? We can fix it. Just call ... Those Guys.

1. We are . . .

2. What Situation has this created?
• In the 1990’s a campaign could have an 8-week
turnaround time. In the 2000’s, it sometimes
becomes 48 hours!
• This pressure has reduced the quality and the
creative thought process behind many
campaigns.
• High mobility of marketing & advertising
professionals leaves a lot of new inexperienced
marketers left behind holding the buck!

3. So What’s The Problem?
• Consumers and audiences often complain of ‘run-
of-the-mill’ campaigns
• Many companies end up tendering to the lowest
bidder, not neccessarily the most qualified.
• Due to increased job insecurity, many marketing
and account managers fear making radical new
decisions. ‘Don’t rock the boat’ mentality.
• “Passion” in marketers has been replaced by
“safety”

4. Insight: Everyone is Complaining!
• CEO: My ad agency and my marketing team are just as
bad as each other! Haven’t seen a “Wow” idea since
1995!
• Agency Executive: The client gives us such stale briefs. I
don’t know what to do with this!
• Media House: All these briefs are the same! I’m
supposed to be entertaining!
• Experiential Agency: How can I deliver excitement when
the brief is so boring? They’ve given me nothing!

5. So exactly, what IS the problem?
Creativity. (Or lack of it)

6. What Can Creative Thinking Do?
• It brings life to Marketing
• Can make a low-budget campaign look like a
million bucks.
• Can sustain your audience and give talk-about
factor
• Assists in problem-solving
• Gives you and your business a better edge.
• Can save your business

7. Who Needs Creative Services?
• Advertisers
• Ad Agencies
• PR Agencies
• Experiential Agencies
• Media Houses
• Production Houses
• Digital Marketers
• Outdoor Advertisers

8. Other Insights:
• Most clients are tied to long term contacts
with their agencies.
• Lack of leeway for strategic ‘guerilla’
campaigns
• Shortage of ‘heavyweight’ creative talent in
the industry.
• There is no relevant training facility for
Creative Thought.

9. Those Guys????
Good question. Think of your answer to these questions:
Q: Who sorted you on that great ad?
A: Those Guys . . ..
Q: Eh, how did you turn around your strategy?
A: Um . ..Those Guys
Q: That presentation rocked! How?
A: Those Guys.

10. Who Are Those Guys?
• It is comprised of Kenya’s ultimate creative talent.
• 4 Creative Heavyweights with a combined 50 years industry
experience.
• 2 Creative Middleweights with a combined 15 years industry
experience.
• An amazing team of Fresh Creative Talent who are being trained
as they work for you.
• The only commercial outfit that works and trains.
• We represent the rich past, present and future of the industry.

11. Our Creative Matrix
Ad Clients Ad Agencies
Creative Consultancy Creative Consultancy
Client-specific pitches Client-specific pitches
Staff C-Training Staff C-Training
“Those Guys”
Experiential Companies Media Houses
Creative Consultancy Creative Consultancy
Client-specific pitches Client-specific pitches
Staff C-Training Staff C-Training

12. 2 of Those Guys . . .
Edward ‘Teddy’ Muthusi
Creative Warrior with numerous awards under his
belt.
Denis Ndavi
Marketing Guru with a stack of winning
broadcast campaigns.

13. So Who Are Those Guys?
Bet you’d love to meet the rest of them. So get in touch.
Before your competitors do!
Denis Ndavi (That Guy)
denisndavi@gmail.com