1. DELIVERING SHOPPING INSPIRATION

2. Delivering Shopping Inspiration
WHAT
• EVALUATE BUSINESS VALUE OF OUR PRODUCT
• FIND THE NICHE FOR OUR PRODUCT
• FIND OUR CUSTOMER
• CREATE A SUCCESSFUL BUSINESS MODEL FOR THE CUSTOMER

3. Delivering Shopping Inspiration
WHY?
•TEST OUR IDEA
•RETHINK OUR IDEA
•REDESIGN OUR PRODUCT
•DELIVER MORE VALUE

4. Delivering Shopping Inspiration
HOW?
• INTERVIEWS
• WORKSHOPS
• PROTOTYPE TESTING

5. Delivering Shopping Inspiration
WHERE?
•REGULAR SHOPPERS (OUR COLLEAGUES)

6. Delivering Shopping Inspiration

7. Delivering Shopping Inspiration
1. Do you like our service?
2. Would you use it?
3. Do you think the service will be helpful?
4. Should it be used in large universal stores
or in specialized ones?
5. Are you ready to pay for our service?
LIST OF QUESTIONS

8. Delivering Shopping Inspiration
RESULTS

9. Delivering Shopping Inspiration
Yes
78%
No
4%
Not sure
18%
DO YOU LIKE OUR SERVICE?

10. Delivering Shopping Inspiration
Yes
65%No
0%
Not sure
35%
WOULD YOU USE OUR SERVICE?

11. Delivering Shopping Inspiration
Yes
87%
No
4%
Not sure
9%
DO YOU THINK OUR SERVICE WILL BE HELPFUL?

12. Delivering Shopping Inspiration
52%
26%
22%
SHOULD IT BE USED IN LARGE UNIVERSAL
STORES OR IN SPECIALIZED ONES?
Large stores Specialized stores Everywhere

13. Delivering Shopping Inspiration
Yes
61%No
9%
Not sure
30%
ARE YOU READY TO PAY
FOR OUR SERVICE?

15. Delivering Shopping Inspiration
TALK TO YOUR CUSTOMER

16. Delivering Shopping Inspiration
LISTEN YOUR CUSTOMER

17. Delivering Shopping Inspiration
UNDERSTAND YOUR CUSTOMER

18. Delivering Shopping Inspiration
EDUCATE YOUR CUSTOMER

19. Delivering Shopping Inspiration
SURPRISE YOUR CUSTOMER

20. Delivering Shopping Inspiration
GUIDE YOUR CUSTOMER

21. Delivering Shopping Inspiration
EASE YOUR CUSTOMER’S EFFORTS

22. Delivering Shopping Inspiration
DELIVER VALUE TO YOUR CUSTOMER

23. Delivering Shopping Inspiration
MAKE FRIENDS WITH YOUR CUSTOMER

24. Delivering Shopping Inspiration
EVALUATE YOURSELF. LEARN FROM YOUR MISTAKES.
DEVELOP YOURSELF

25. Delivering Shopping Inspiration
We hope to get there…

26. http://cartizzy.com
Delivering
Shopping
Inspiration