Pennsylvania Credit Union Association PR Crises Strategies

Crises Communications and the Media Mike Lawson DML Communications

What is a crises? ,[object Object]

Types of crises? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Crises externals ,[object Object],[object Object],[object Object],[object Object],[object Object]

Crises Negative Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Famous Crises Examples ,[object Object]

Exxon Valdez — Failure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tylenol — A Success Story ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Jet Blue — Gets It Right ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ford/Firestone = Failure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Shot by Dick Cheney ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Other Famous Crises ,[object Object],[object Object],[object Object],[object Object],[object Object]

Recent Crises Examples ,[object Object]

To Avoid a Crisis Panic ,[object Object],[object Object]

A Good Crisis Plan Requires… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Appoint Good Spokespeople ,[object Object],[object Object],[object Object],[object Object]

Get the Facts ,[object Object]

Provide Candid Responses to Media and Public ,[object Object],[object Object],[object Object],[object Object]

Key Messages for Media and Public ,[object Object],[object Object],[object Object],[object Object]

Communicate Effectively to Media and Public ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Crises Communications in Today’s World ,[object Object],[object Object],[object Object],[object Object],[object Object]

Crises Communications Changing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How Fast is Social Media? ,[object Object],[object Object]

YouTube & Home Depot ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter & Ford Motor Co. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5 Steps to Manage a Crises ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

6 Crises Responses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Three C’s of Credibility in a Crisis ,[object Object],[object Object],[object Object],[object Object],[object Object]

Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pennsylvania Credit Union Association PR Crises Strategies

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Pennsylvania Credit Union Association PR Crises Strategies