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Shared vision
- 1. Creating a Shared Vision:
Strategies and Techniques to Inspire Teams
Brad Swanson
Senior Coach and Vice President, agile42
@agile42
@bradswanson
brad.swanson@agile42.com
agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
Thursday, August 2, 12
- 2. About me: Brad Swanson
The Agile
Coaching
Company
agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
Thursday, August 2, 12
- 3. How important is it to have a
clear, shared vision
to achieve greatness?
agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
Thursday, August 2, 12
- 4. vi·sion
• the act or power of anticipating that which
will or may come to be
• an experience in which a personage, thing,
or event appears vividly or credibly to the
mind, although not actually present, often
under the influence of a divine or other
agency
http://dictionary.reference.com/browse/vision
agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
Thursday, August 2, 12
- 5. Moon Shot
"I believe that this nation should
commit itself to achieving the goal,
before this decade is out, of
landing a man on the moon and
returning him safely to the Earth."
— Pres. Kennedy, May 25, 1961
agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
Thursday, August 2, 12
- 6. “In your pocket”
The iPod will be a portable digital music player
that will hold 5000 songs. It will have a battery
life measured in days, not hours. You will
navigate the thousands of songs with a single
finger. You will sync all your music from your
computer to the iPod in minutes automatically,
so you can have all your music in your pocket.
agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
Thursday, August 2, 12
- 7. Five Strategies for Building a Shared Vision
Co-creating
Consulting
Testing
buy-in
Selling
Telling
effort required
Senge, Peter, et. al: The Fifth Discipline Fieldbook
agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
Thursday, August 2, 12
- 8. Telling
We must achieve this
vision. Everyone must
be on board.
Senge, Peter, et. al: The Fifth Discipline Fieldbook
agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
Thursday, August 2, 12
- 9. Selling
“I have the
vision. Let’s
see if I can get
people to buy
in.”
Senge, Peter, et. al: The Fifth Discipline Fieldbook
agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
Thursday, August 2, 12
- 10. Testing
What excites
you about
this vision?
What
doesn’t?
Senge, Peter, et. al: The Fifth Discipline Fieldbook
agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
Thursday, August 2, 12
- 11. Consulting
Wha t vision do
members
recom mend?*
* The
leader
makes the
final
decision
Senge, Peter, et. al: The Fifth Discipline Fieldbook
agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
Thursday, August 2, 12
- 12. Co-Creating
Let’s create
the future we
individually
and
collectively
want.
Senge, Peter, et. al: The Fifth Discipline Fieldbook
agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
Thursday, August 2, 12
- 13. Activity: Explore One Strategy
• Each group will explore 1 of the 5 strategies.
• Refer to the handout for more info on each strategy.
• Discussion points:
1.In what situations or organizational cultures would this strategy be
appropriate? Inappropriate?
2.What are the pros and cons of this strategy?
3.Within this strategy, how can you maximize buy-in for the vision?
• Summarize the key points of your strategy on a poster. Drawings, diagrams, and
creativity are encouraged!
• Present your poster to the whole room in 1 minute or less.
agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
Thursday, August 2, 12
- 14. Tools and techniques for creating the vision
Activity: Co-Create a shared vision for an agile conference
agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
Thursday, August 2, 12
- 15. Innovation Games®: Remember the Future
•Goal: understand your customer’s definition of success.
•Imagine it is some date in the future and you’ve been
using the product. What concrete benefits has the product
delivered to you?
•Ask the question in past tense, or future perfect tense
(“what will have happened?”)
Source: Innovation Games®
agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
Thursday, August 2, 12
- 16. Innovation Games®: Remember the Future
•It is now one week after the Agile conference you
attended. What concrete benefit has the conference
delivered to you, and how have you applied it?
• Ask the question in past tense, or future perfect tense (“what will have
happened?”)
• Give concrete, detailed answers, for example:
• “I have a framework to lead an agile transformation at my company.”
• “I connected deeply with 5 people in my industry who share ideas and leads.”
• “I learned ways for my globally distributed teams collaborate better.”
Source: Innovation Games®
agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
Thursday, August 2, 12
- 17. The Passion Meter protocol
1. Each person writes key words or short phrases for the vision, one item per
card
2. Group together any duplicate cards
3. Quickly gauge the group’s passion for each item: high, medium, or low
a) Use 1 finger (low) to 5 fingers (high). Add verbal cues (shouts, groans...)
4. Repeat step 3 for the high-passion items to pick your top 3 (or so)
High Medium Low
interactive affordable cutting edge
deep sessions
sponsor involvement techniques the biggest
interactive
longer sessions
open space intimate size
Source: Software For Your Head, Jim and Michele McCarthy
agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
Thursday, August 2, 12
- 18. Expressing the Vision
• The ‘elevator pitch’
• The imaginary press release
• The perfect product review
• Lego® StrategicPlay®
• Innovation Games® - Product Box
• A live experience, simulation, or exhibit
agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
Thursday, August 2, 12
- 19. The Elevator Pitch Template
FOR <target customer>
WHO <statement of the need>
THE <product name>
IS A <product category>
THAT <key benefit>
UNLIKE <primary competitor>
OUR PRODUCT <further differentiation>
Source: Crossing the Chasm, Geoffrey Moore
agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
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- 20. The Imaginary Press Release
agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
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- 21. The Perfect Product Review
agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
Thursday, August 2, 12
- 22. Lego® StrategicPlay®
Photo courtesy of Michael Sahota / Agilitrix
agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
Thursday, August 2, 12
- 23. A live experience, simulation, or exhibit
HP and Stone Yamashita created “an exhibit that filled 6000 square
feet... ‘We invented a fictitious family called the Ferraris...and built an
exhibit about their life and their visit to Disney World’. ... Each room
followed the Ferraris through various scenes of their Disney World
vacation. HP technology helped them buy tickets, sped their entry into
the park, and scheduled their reservations for dinner. Another bit of
technology helped them enjoy their favorite rides while minimizing
waiting time. Back inside their hotel room at the end of the day, there
was a final twist: A digital picture frame had automatically downloaded
a picture of them as they rode a Disney World roller coaster.”
“They took an abstract idea and made it concrete with an intense
sensory experience.”
Source: Made to Stick, Chip and Dan Heath
agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
Thursday, August 2, 12
- 24. Innovation Games®: Product Box
• Limited space to get people’s
attention and communicate your
core message!
• Product Name
• Simple, core message
• Slogan
• Benefits (Unexpected benefits?)
• Imagery, logos, characters
• Testimonials / recommendations
• Data sheet / facts / ingredients
Photo credit: Laura Gilchrist http://www.flickr.com/photos/gilchristlaura/
agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.
Thursday, August 2, 12
- 25. Conclusions
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Thursday, August 2, 12