Seminar by Delfin Vassallo at International Entrepreneurship Conference, Riga, Latvia. April 2010

1. Digital Marketing International Entrepreneurship Conference ‘Baltic Spark’ April 17, 2010 - Riga, Latvia Delfin Vassallo Your gateway to international markets

4. Traditional Marketing vs. Digital Marketing And how does it fit on my business?

5. Traditional Marketing Brand Marketing Direct Marketing Mainstream Media

6. Marketing in the Internet era Brand Marketing Direct Marketing Mainstream Media

7. Your opportunity “… if your consumers trust their friends more than big brands, you have to become more like their friends to earn their trust.” Shiv Singh VP & Global Social Media Lead, Razorfish “ Consumers are tired of engaging with large, impersonal brands and often turn against them in the web… The economic downturn is accelerating the use of social media because people are placing more value in the recommendations of their friends than they are in big business.” The Economist & 2009 Edelman Trust Barometer

8. Traditional Marketing Campaign Development Evaluating Executing Planning Creating

9. Digital Marketing Defining strategies Company personality Business development input Developing concepts Choosing tools Effectiveness Objectives achieved Evaluation parameters Benchmark parameters Adjust performance Implementing CRM Influencing Engaging Evaluating Involving Planning Creating Measuring

10. Digital Marketing is different Example from www.HubSpot.com

12. From where do I start? And where to continue?

13. Do your strategy Where are we? > Where we want to be? > How do we get there?

14. Where is your market? Research by country: Internet use Popular sites Local niches

17. Website developing dimensions Business dimension: How website fits on Marketing strategy? Define KPIs & its measurement Technical dimension: Programming Hosting Maintenance Website effectiveness Visual dimension: Web design Look & feel Corporate identity

19. Types of websites: online brochure

20. Types of websites: corporate

21. Types of websites: online store

22. Types of websites: online services

23. Types of websites: SaaS

25. Worth to read Digital Marketing insights Going Social Now by Shiv Singh http://www. goingsocialnow .com/ Jeremiah Owyang www.web-strategist.com/blog Valeria Maltoni www.conversationagent.com Hub Spot blog http://blog.hubspot.com/ Duct Tape Marketing http://www.ducttapemarketing.com/blog/ Online Marketing blog http://www.toprankblog.com/ Marketing Sherpa (thoughtful research) http://www.marketingsherpa.com/ Enterprise 2.0 50+ Enterprise 2.0 case studies: http://www. jmorganmarketing .com/collection-enterprise-2-0-case-studies-examples/