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Applied Networking-IV (2231114)
          Lecture Week-8
 Multimedia Communication and IMS




           Lecture by: Djadja.Sardjana, S.T., M.M.
                       Djadja.Sardjana,
                 www.slideshare.net/djadja
             Djadja.sardjana@widyatama.ac.id
7-Jun-10
  Jun-               Widyatama University-Informatics
                               University-              1
Multimedia Communication
                       &
           IP Multimedia Sub-System


                           Multimedia
                         Communication
                             2m00




   System Description & Concept
7-Jun-10
  Jun-           Widyatama University-Informatics
                           University-              2
Communications in the 21th Century
                            21th

                          Universal Service usable
                               anywhere in the world


                                                Global (Universal)
                        Service Provider
             Personal                                     Multimedia
           Personal Services                        Variegated, High-quality
           usable by anyone                            Multimedia Services




7-Jun-10
  Jun-                     Widyatama University-Informatics
                                     University-                               3
Multimedia Services
                                Mobile Multimedia                                          Broadcast

 2M                               Remote      Database Access
       Video         Internet     medical
    Conference                                                              Information
                     Access        service
       (High                    (Medical image)          Video on           Distribution
                                                  Video  demand                               Mobile TV
384K quality)                                    Catalog                      Services
                                                          -Sports
        Video                                   shopping -News
     Conference      WWW                                                       News
                                                          -Movies
    (Low quality)
                                                                             Weather
 64K                 e-mail                                                  forecast
                                             Electronic    ISDN
                       ftp                   Newspaper    Karaoke              Traffic
                                                                            information        Mobile
 32K                             Voice
                                                                                               Radio
       Telephone        IP        Mail                              pager     Sports
       Conference                            Electronic                     information
 16K                telephony
                                             Publishing
                                                                              Leisure
                       etc                                                  Information
9.6K
        Telephone                            Electronic                                          Image
                                                Mail       FAX
2.4K
                                                                                                 Data
1.2K                                                                                             Voice

         Symmetric                    Asymmetric                               Multicast


                      Point to Point                                          Multi Point

 7-Jun-10
   Jun-                             Widyatama University-Informatics
                                              University-                                                 4
Mobile Multimedia services
       Business                      Mobile TV&Phone                                  Public

  Video Conference
                                                                      Information transport system
      E-Mail                                                          Guidance for
                                                                      driving
                          DB                                                    System for old people
                                          Mobile Multimedia
                                           Communication
       Private            DB
                                                                           Emergency
           Information                                                     system
           distribution
           service
                               Music on demand
                                                        Electronic news paper     Remote sensing
   Karaoke                                 Mobile TV                              & Control
   on demand                        Video on demand     Electronic book
                                       Interactive TV   Tele shopping
                                    Interactive game    In-home studying



7-Jun-10
  Jun-                             Widyatama University-Informatics
                                             University-                                           5
Challenges on legacy networks
   Service deployment time (Time To Market) – competitive edge
   High Capex and Opex on new services – vertical silos

              Application 1      Application 2      Application 3

              Management         Management          Management

                 Service            Service            Service
                Capability         Capability         Capability

               Integration         Integration        Integration


                    Vertical Silos in service deployment

   Deployment of advanced & Value Added Services
   Strategic differentiation from internet based services
           Quality of Service (Operator VOIP vs. Skype)
           Security

7-Jun-10
  Jun-                              Widyatama University-Informatics
                                              University-              6
Access network evolution
    Developments in mobile access technologies
           Evolved HSPA/HSPA+ enhancement (MIMO and 64 QAM modulation
             42 Mbps on single 5 MHz carrier)
           Evolved Packet System (EPS) – QoS and Bearer concepts
           OFDM based technology - UTRAN Long Term Evolution (LTE), mobile
           WiMAX




                                                                    Increase
           Increase in per                                       consumption of
                                     Mobile Broadband
           user data rates                                         multimedia
                                                                    services
7-Jun-10
  Jun-                        Widyatama University-Informatics
                                        University-                               7
Access network evolution
    Development of fixed access technologies
           Developments in ADSL and VDSL technology
           Deployment of FTTx networks (FTTU - Fiber to the user)




                                                                              More user data
                                                                                rates than
                                                                                 wireless
                                                                               technology




                  Increase in           Ability to offer            NGN and
                 per user data          high data rate              triple play
                     rates                 services                    offers



7-Jun-10
  Jun-                           Widyatama University-Informatics
                                           University-                                         8
Transport Technology Evolution
    Transport layer evolving from ATM / FR to IP
    Increasing intelligence in the transport layer
           Enhanced security
           QoS guarantee and enforcement capabilities
           Flow based charging of differentiated services
           Deep packet inspection capabilities
           Service aware bandwidth management




7-Jun-10
  Jun-                         Widyatama University-Informatics
                                         University-              9
Core Network Evolution
   IP Multimedia Subsystem




    Access agnostic core network
    Standardized environment for operators to manage IP Multimedia
    communication sessions – e.g. Voice, Messaging, Sharing
    Based on Session Initiation Protocol (SIP)
    Approach to cost effective transition towards service centric world


7-Jun-10
  Jun-                     Widyatama University-Informatics
                                     University-                          10
Service Delivery Evolution


                                                      Enterprise & Web Applications

     Merging of Telekom, IT and Media
                                                                      Gap
                industries
                                                                Telecom Networks




           Emergence of new services &
                                                    GAP between Services and Telecom
               consumer behavior
                                                               Networks


7-Jun-10
  Jun-                       Widyatama University-Informatics
                                       University-                                    11
Converged Services
     Multimedia services any time any where independent of
                      access technology !
                         Instant              Content
                        Messaging             Sharing              Video
                                                                  Sharing
            Location
            Services                              Push to X
                            Interactive
                              Gaming              Services            Presence




                                      Next
                                    Generation
                                    Networks


           Multimedia                                               Security &
                                    Seamless Mobility
           Experience                                             Personalization


7-Jun-10
  Jun-                         Widyatama University-Informatics
                                         University-                                12
Next Generation Networks Evolution
                   Drivers
       Societal and Business trends                                  Convergence

     • Internet is becoming a major enabler              • Converged devices (Mobile, WLAN,
     of communications                                   Internet etc.)   Connectivity

     • Consumers are embracing                           • Converged services    Ease of
     computing, mobile and digital                       use
     technology in their everyday life                   • Converged networks  Reliability,
     • Evolution of Business models require              Security, Reduced OPEX/CAPEX
     increased levels of personal mobility               • Converged business models
                                                         Increased margins, Avoidance of
                                                         twin pitfalls risk
               Access Technology Enhancements
             • HSPA (High Speed Packet Access) – evolved
             WCDMA
             • OFDMA (Orthogonal Frequency Division
             Multiple Access) – 3GPP LTE, WiMAX, MBWA,
             ADSL/VDSL, DVB-T/H etc.
             • Spatial Processing – multi-antennas Base
             Stations supporting advanced spatial processing


7-Jun-10
  Jun-                            Widyatama University-Informatics
                                            University-                                       13
NGN – layered Architecture
                                   Development towards Multimedia Service
             NGN Layer                            Delivery

                                   Converged Service Delivery - Service Delivery
           Application Layer       Platforms (SDP), Fixed Mobile Convergence
                                   (FMC)


                                   Common Service Control – IP Multimedia
            Network Layer          Subsystem (IMS)



           Transport Layer         All IP Transport



                                   QoS enabled high bandwidth access
            Access Layer           technologies – mobile WiMAX, LTE




7-Jun-10
  Jun-                     Widyatama University-Informatics
                                     University-                                   14
Fixed Mobile Convergence (FMC)
    Fixed Mobile Convergence (FMC) – Seamless mobility between
    mobile and access networks

    FMC is a key driver for IMS
                                                              IMS
     High Bandwidth
     Mobile Networks
                                                           Fixed Mobile
                               Multimedia                  Convergence

     High Bandwidth
     Fixed Networks




    “One number” concept – A single number for fixed, mobile and
    soft phones

    Hosted IP PBX services – call groups, call hunting……..

7-Jun-10
  Jun-                  Widyatama University-Informatics
                                  University-                             15
FMC Devices

    PCs     DATA                    Mobile
    TVs                             PDAs




           Upcoming
FIXED      Device                       MOBILE   • End user wants
           Classes                                 the my-service-
                                                   anywhere
                                                   experience
                                                 • New intelligent &
                                                   powerful device
  Fixed                             Mobile
  Phones                            Phones         classes already
                                                   start to support
            VOICE
                                                   this goal


7-Jun-10
  Jun-        Widyatama University-Informatics
                        University-                            16
The Evolution to IMS Multimedia Applications


                                                      Video Movies
                                                      Music
Person-to-Content                                   Ring tone
known usability patterns                   Photos
                                Internet                        Streaming
                Text/Pictures
                                                       Download
                                             HTTP
                                                                     Video
                                  SMS/MMS                  Active
                                                         phonebook

Person-to-Person                               Image
dominates traffic growth           Text                                      Sharing
                    Voice                                             Presence
                                                               Push-To-Talk
                                                         MMS
                                               SMS
                                    Voice


 7-Jun-10
   Jun-                             Widyatama University-Informatics
                                              University-                              17
Example: Watch and Communicate service
     • While out in town, Bob stopped by at the Jazz festival. He
     made a short clip and would like to ask his friends if they are
     interested to go to the evening performance.
     • He checks the presence information of Alice and Dave.
     • Bob opens a Chat session and sends the clip to his friends. He
     asks if they are interested to go to the evening performance.
     • Dave is watching TV, therefore the chat session is diverted to
     his IMS enabled STB.




                                                                        Communication services

                                                                        Personalised content services

                                                                        Group and context support
 7-Jun-10
   Jun-                            Widyatama University-Informatics
                                             University-                                         18
IMS – a Standard-based Architecture for NG Services
        Standard-
• IMS defines an open IP-based
service infrastructure where service
intelligence is located in the servers
and mobile devices.
• IMS as originally specified by 3GPP,
was aiming to enable real-time
multimedia services over the IP
bearer in GSM and W-CDMA
networks.
• 3GPP2 defined later the MMD for
CDMA2000 networks which is now
aligned with IMS.
• TISPAN provided the specifications
for DSL access.
• CableLabs provided the                          If IMS is not used:
specifications for the cable access
                                                          Multimedia communication at best effort
and now their work together with
3GPP to incorporate PC 2.0                                Service orchestration can be complex
specifications into IMS release 8.
                                                          Service roaming can be difficult to implement
• Since release 6, interworking with
                                                          Provisioning and charging are service specific
WLAN is supported.
                                                          Compliance with LI requirements can be an issue

 7-Jun-10
   Jun-                                  Widyatama University-Informatics
                                                   University-                                             19
IMS in Quadruple Play
                                                                             Industry
                                                                         consolidation and
            End User                                                         alliances
                                                                                   =
           experience
               =
                                               Service continuity        Convergence at Service
                                                                             Provider level.
     Access to subscribed
      services from any
     device in the bundle

                                                                         Common provisioning,
                                                                         mgmt and billing
                     Common service
                     and subscriber
                     management

  Fixed Mobile
  Convergence
         =
 Converged Service
    Architecture




                                                 Setup of the
                                                 appropriate QoS
                                                 and resources
7-Jun-10
  Jun-                                Widyatama University-Informatics
                                                University-                                  20
IMS-
                               IMS-SOA Architecture
Service Enablers:                                                                     Service

• Provide functionality which can be used by other                    SOA             Contract

end-user applications (ex. Location Service)                                              UDDI
                                                                          SOA AS
• Unaware of the context in which they are used. Only                                     Schema
the consumer service is aware.

Service Bus                                                        SOAP/XML
• Handles the communication between IMS                                         MLP
                                                                    SIP
Application Servers and the Service Enablers and the                                                Service Bus
communication with SOA Application Servers.                                    MM7
                                                                                           SB API        SB API
                                                                    SB API
• Optimized for Server-to-Server communication
• Besides providing support for standard open                          GW AS           IMS AS       Enabler
protocols (ex. SOAP), may provide support for Native
Interface protocols (ex. MLP, MM7, SIP etc.)
                                                                              CSCF
Service Orchestration                                                                                 IMS
                                                                          Orig. network
                                                        JSR 281
• The consumer AS that invokes the Service Enabler
implements the SCIM function. An external Service
Broker may be used as well.
• IMS Service Enablers are invoked from SOA                       Heterogeneous Service Bus
domain through the GW AS.                                         IMS-SOA Architecture

 7-Jun-10
   Jun-                             Widyatama University-Informatics
                                              University-                                                         21
Current Trend of
          Telecommunication:
    Multimedia Communication & IMS

            IMS
           3m14




                  Operation Mode
7-Jun-10
  Jun-              Widyatama University-Informatics
                              University-              22
End-to-
         End-to-end offer for IP-based
                              IP-
             Convergent Models
 IP-BASED NETWORK SOLUTIONS and SERVICES for BUSINESS TRANSFORMATION


              SCOPE                                                Offer

                                        Multimedia           Professional
             Application Systems        Products &                                   IP Communications
                                                              Services
                                         Solutions                                         (IPC)




                                                                                                              END-TO-END INTEGRATION & DELIVERY
                                                                 (PS)
                                          (MPS)
                                                            Operations
                Control Layer                                                         Carrier-grade IP
                                        Next Generation     Support Systems           networks (Cisco
 OSS                                    Networks            (OSS) and
  &
                                                                                      products)
                                                            Business Support
NG-OSS                                  IMS                 Systems (BSS)
          Data transport Network                                                      Enterprise IP
                                                            OSS/BSS                   networks
                                        Next Generation
                                                            consolidation
                                        Services
                                                                                      Business Voice




                                                                                                                     END
          Mobile            Fixed                           Network security
          Access           Access                                                     Solutions (BVS)
                                                            management
                                                                                         ADVANCED
                                      LIFE CYCLE       SOLUTION            NETWORK     PROFESSIONAL
                                      SERVICES:      INTEGRATION             CARE        SERVICES

  7-Jun-10
    Jun-                            Widyatama University-Informatics
                                              University-                                                23
NGN Solutions : Application Areas
                                                                Innovative
ARPU INCREASE
                   Next Generation
                   Services

                                             Fixed-Mobile
                Broadband                  Convergence &
                Multimedia                  IP Multimedia
                                             Subsystems
                                                (IMS)


                                           PSTN Emulation
                TDM voice
                                        (CL4/CL5 replacement
                switching
                                                  &
                                             new lines)
                                                               OPEX REDUCTION
Traditional
   7-Jun-10
     Jun-             Widyatama University-Informatics
                                University-                              24
Product Strategy Evolution
    Three evolution axes, open migration path instead of revolution

     Next Generation Services enrichment with reduced Time to Market:
           – Convergence services portfolio enrichment:
               •   Fixed Mobile Convergence and Multimedia over IP
1              •   Video communication and Video Gateway Service
               •   Combinational services (POC, video/contents sharing)
               •   Personal Communication Realm - Unified Address Book
               •   Unified Communication




2
     Evolution of NGN solutions toward open IMS standard:
           – Full IMS Fix / Mobile convergent in compliance with Standards



3    Next Generation Operations Support Systems (NG-OSS)


7-Jun-10
  Jun-                              Widyatama University-Informatics
                                              University-                    25
FMC voice services for Corporate
                                         SIP AS                          i-SSW
                                                       SIP

                    MAP                        JTAP    A

                                  VCC AS
                                                 I                SIP/                         PSTN
       HLR             CAP                                       H.323
                                                     Cisco                  IP backbone
                                                  Call Manager
             MSC
    PLMN




                                CPE                               WiFi AP

Cellular or DMT
  not in WiFi
                              Cellular
                                                                                    Cisco IP
                                                  Cisco IP
                                                                                     phone
                                                   phone           DMT



                   FMC user     Enterprise site FMC user Enterprise site
    7-Jun-10
      Jun-                               Widyatama University-Informatics
                                                   University-                                   26
FMC voice services residential
                       MA                         SIP     i-SSW
                                                                          i-UDB
          HLR           P
                                      VCC AS                                            PSTN
                       CAP

           MSC                                                      IP backbone

   PLMN                                             SIP




                             CPE                          WiFi AP
Cellular or DMT
  not in WiFi

                         Cellular
                                          POTS/ISDN                         POTS/ISDN
                                            phone                             phone
                                                           DMT

            FMC user
    7-Jun-10
      Jun-
                                                 FMC user
                                    Widyatama University-Informatics
                                              University-                                 27
Current Trend of
          Telecommunication:
    Multimedia Communication & IMS

           VOIP
           2m00




                   Roadmap
7-Jun-10
  Jun-            Widyatama University-Informatics
                            University-              28
Broadband Mobile Communication Roadmap




                                                                     Broadband Mobile
                                                                 Fixed Mobile Convergence
                                                                         Network




              From ITU: Broadband mobile communications toward a converged world
7-Jun-10
  Jun-       Widyatama University-Informatics
                       University-                                                 29
Probable path to FMC




7-Jun-10
  Jun-          Widyatama University-Informatics
                          University-              30
Vision on IMS
                  Operator view                                                                 User view
Common foundation for fixed, mobile and enterprise services                New unified services combining
      Cost effective and quick introduction of new innovative                    voice, text, images, video, games, etc.
      services                                                                   Presence information personalized by the users according
Service interoperability                                                         her/his preferences and terminal availability
                                 IMS
      Multi-vendor integration through standard architecture               Services are Access and terminal agnostic
      Key aspect for mass-market, person-to-person services                      Services presented to fit terminal and access situation and
Keeps charging relation with user                                                capabilities
      Adds flexible charging possibilities; offline and online, volume,    Easy to use
      time, per event, etc.                                                      Keep the services simple and fun to use



                                                 1.Operational Expenses Reduction



                                                              Backbone
                                                             Convergence

                                                                                            2.Unique services
                    2.Dual-mode                    Device      Service                        offer between
                      terminal                   Convergence Convergence                      Fixed & Mobile
                                                                                                 domains

                                                        IMS Convergence

                                           3.Common platform for multiple services
7-Jun-10
  Jun-                                        Widyatama University-Informatics
                                                        University-                                                                  31
FMC Devices Trends
  • End user wants the my-service-anywhere experience
  • New intelligent & powerful device classes already start to support this goal

                                              Fixed Mobile Convergence
DATA CENTRIC




                                             driven by disruptive wireless
                                                 access technologies




                       Voice/Data                                                     Voice/Data
                 Convergence and CTI
                by leveraging Internet as
                                                     Upcoming                  Convergence with multimode
                        Platform                   Device Classes               broadband mobile access
VOICE CENTRIC




                                                 Fixed Mobile Convergence
                                                 driven by operators service
                                                     offering innovations



                       low                    mobility requirements                   high
7-Jun-10
  Jun-                                      Widyatama University-Informatics
                                                      University-                                     32
Current Trend of Telecommunication:
  Multimedia Communication & IMS

                               Future
                             Convergence
                                5m00




           Conclusion & Final Words

7-Jun-10
  Jun-           Widyatama University-Informatics
                           University-              33

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Multimedia Communication and IMS Lecture

  • 1. Applied Networking-IV (2231114) Lecture Week-8 Multimedia Communication and IMS Lecture by: Djadja.Sardjana, S.T., M.M. Djadja.Sardjana, www.slideshare.net/djadja Djadja.sardjana@widyatama.ac.id 7-Jun-10 Jun- Widyatama University-Informatics University- 1
  • 2. Multimedia Communication & IP Multimedia Sub-System Multimedia Communication 2m00 System Description & Concept 7-Jun-10 Jun- Widyatama University-Informatics University- 2
  • 3. Communications in the 21th Century 21th Universal Service usable anywhere in the world Global (Universal) Service Provider Personal Multimedia Personal Services Variegated, High-quality usable by anyone Multimedia Services 7-Jun-10 Jun- Widyatama University-Informatics University- 3
  • 4. Multimedia Services Mobile Multimedia Broadcast 2M Remote Database Access Video Internet medical Conference Information Access service (High (Medical image) Video on Distribution Video demand Mobile TV 384K quality) Catalog Services -Sports Video shopping -News Conference WWW News -Movies (Low quality) Weather 64K e-mail forecast Electronic ISDN ftp Newspaper Karaoke Traffic information Mobile 32K Voice Radio Telephone IP Mail pager Sports Conference Electronic information 16K telephony Publishing Leisure etc Information 9.6K Telephone Electronic Image Mail FAX 2.4K Data 1.2K Voice Symmetric Asymmetric Multicast Point to Point Multi Point 7-Jun-10 Jun- Widyatama University-Informatics University- 4
  • 5. Mobile Multimedia services Business Mobile TV&Phone Public Video Conference Information transport system E-Mail Guidance for driving DB System for old people Mobile Multimedia Communication Private DB Emergency Information system distribution service Music on demand Electronic news paper Remote sensing Karaoke Mobile TV & Control on demand Video on demand Electronic book Interactive TV Tele shopping Interactive game In-home studying 7-Jun-10 Jun- Widyatama University-Informatics University- 5
  • 6. Challenges on legacy networks Service deployment time (Time To Market) – competitive edge High Capex and Opex on new services – vertical silos Application 1 Application 2 Application 3 Management Management Management Service Service Service Capability Capability Capability Integration Integration Integration Vertical Silos in service deployment Deployment of advanced & Value Added Services Strategic differentiation from internet based services Quality of Service (Operator VOIP vs. Skype) Security 7-Jun-10 Jun- Widyatama University-Informatics University- 6
  • 7. Access network evolution Developments in mobile access technologies Evolved HSPA/HSPA+ enhancement (MIMO and 64 QAM modulation 42 Mbps on single 5 MHz carrier) Evolved Packet System (EPS) – QoS and Bearer concepts OFDM based technology - UTRAN Long Term Evolution (LTE), mobile WiMAX Increase Increase in per consumption of Mobile Broadband user data rates multimedia services 7-Jun-10 Jun- Widyatama University-Informatics University- 7
  • 8. Access network evolution Development of fixed access technologies Developments in ADSL and VDSL technology Deployment of FTTx networks (FTTU - Fiber to the user) More user data rates than wireless technology Increase in Ability to offer NGN and per user data high data rate triple play rates services offers 7-Jun-10 Jun- Widyatama University-Informatics University- 8
  • 9. Transport Technology Evolution Transport layer evolving from ATM / FR to IP Increasing intelligence in the transport layer Enhanced security QoS guarantee and enforcement capabilities Flow based charging of differentiated services Deep packet inspection capabilities Service aware bandwidth management 7-Jun-10 Jun- Widyatama University-Informatics University- 9
  • 10. Core Network Evolution IP Multimedia Subsystem Access agnostic core network Standardized environment for operators to manage IP Multimedia communication sessions – e.g. Voice, Messaging, Sharing Based on Session Initiation Protocol (SIP) Approach to cost effective transition towards service centric world 7-Jun-10 Jun- Widyatama University-Informatics University- 10
  • 11. Service Delivery Evolution Enterprise & Web Applications Merging of Telekom, IT and Media Gap industries Telecom Networks Emergence of new services & GAP between Services and Telecom consumer behavior Networks 7-Jun-10 Jun- Widyatama University-Informatics University- 11
  • 12. Converged Services Multimedia services any time any where independent of access technology ! Instant Content Messaging Sharing Video Sharing Location Services Push to X Interactive Gaming Services Presence Next Generation Networks Multimedia Security & Seamless Mobility Experience Personalization 7-Jun-10 Jun- Widyatama University-Informatics University- 12
  • 13. Next Generation Networks Evolution Drivers Societal and Business trends Convergence • Internet is becoming a major enabler • Converged devices (Mobile, WLAN, of communications Internet etc.) Connectivity • Consumers are embracing • Converged services Ease of computing, mobile and digital use technology in their everyday life • Converged networks Reliability, • Evolution of Business models require Security, Reduced OPEX/CAPEX increased levels of personal mobility • Converged business models Increased margins, Avoidance of twin pitfalls risk Access Technology Enhancements • HSPA (High Speed Packet Access) – evolved WCDMA • OFDMA (Orthogonal Frequency Division Multiple Access) – 3GPP LTE, WiMAX, MBWA, ADSL/VDSL, DVB-T/H etc. • Spatial Processing – multi-antennas Base Stations supporting advanced spatial processing 7-Jun-10 Jun- Widyatama University-Informatics University- 13
  • 14. NGN – layered Architecture Development towards Multimedia Service NGN Layer Delivery Converged Service Delivery - Service Delivery Application Layer Platforms (SDP), Fixed Mobile Convergence (FMC) Common Service Control – IP Multimedia Network Layer Subsystem (IMS) Transport Layer All IP Transport QoS enabled high bandwidth access Access Layer technologies – mobile WiMAX, LTE 7-Jun-10 Jun- Widyatama University-Informatics University- 14
  • 15. Fixed Mobile Convergence (FMC) Fixed Mobile Convergence (FMC) – Seamless mobility between mobile and access networks FMC is a key driver for IMS IMS High Bandwidth Mobile Networks Fixed Mobile Multimedia Convergence High Bandwidth Fixed Networks “One number” concept – A single number for fixed, mobile and soft phones Hosted IP PBX services – call groups, call hunting…….. 7-Jun-10 Jun- Widyatama University-Informatics University- 15
  • 16. FMC Devices PCs DATA Mobile TVs PDAs Upcoming FIXED Device MOBILE • End user wants Classes the my-service- anywhere experience • New intelligent & powerful device Fixed Mobile Phones Phones classes already start to support VOICE this goal 7-Jun-10 Jun- Widyatama University-Informatics University- 16
  • 17. The Evolution to IMS Multimedia Applications Video Movies Music Person-to-Content Ring tone known usability patterns Photos Internet Streaming Text/Pictures Download HTTP Video SMS/MMS Active phonebook Person-to-Person Image dominates traffic growth Text Sharing Voice Presence Push-To-Talk MMS SMS Voice 7-Jun-10 Jun- Widyatama University-Informatics University- 17
  • 18. Example: Watch and Communicate service • While out in town, Bob stopped by at the Jazz festival. He made a short clip and would like to ask his friends if they are interested to go to the evening performance. • He checks the presence information of Alice and Dave. • Bob opens a Chat session and sends the clip to his friends. He asks if they are interested to go to the evening performance. • Dave is watching TV, therefore the chat session is diverted to his IMS enabled STB. Communication services Personalised content services Group and context support 7-Jun-10 Jun- Widyatama University-Informatics University- 18
  • 19. IMS – a Standard-based Architecture for NG Services Standard- • IMS defines an open IP-based service infrastructure where service intelligence is located in the servers and mobile devices. • IMS as originally specified by 3GPP, was aiming to enable real-time multimedia services over the IP bearer in GSM and W-CDMA networks. • 3GPP2 defined later the MMD for CDMA2000 networks which is now aligned with IMS. • TISPAN provided the specifications for DSL access. • CableLabs provided the If IMS is not used: specifications for the cable access Multimedia communication at best effort and now their work together with 3GPP to incorporate PC 2.0 Service orchestration can be complex specifications into IMS release 8. Service roaming can be difficult to implement • Since release 6, interworking with Provisioning and charging are service specific WLAN is supported. Compliance with LI requirements can be an issue 7-Jun-10 Jun- Widyatama University-Informatics University- 19
  • 20. IMS in Quadruple Play Industry consolidation and End User alliances = experience = Service continuity Convergence at Service Provider level. Access to subscribed services from any device in the bundle Common provisioning, mgmt and billing Common service and subscriber management Fixed Mobile Convergence = Converged Service Architecture Setup of the appropriate QoS and resources 7-Jun-10 Jun- Widyatama University-Informatics University- 20
  • 21. IMS- IMS-SOA Architecture Service Enablers: Service • Provide functionality which can be used by other SOA Contract end-user applications (ex. Location Service) UDDI SOA AS • Unaware of the context in which they are used. Only Schema the consumer service is aware. Service Bus SOAP/XML • Handles the communication between IMS MLP SIP Application Servers and the Service Enablers and the Service Bus communication with SOA Application Servers. MM7 SB API SB API SB API • Optimized for Server-to-Server communication • Besides providing support for standard open GW AS IMS AS Enabler protocols (ex. SOAP), may provide support for Native Interface protocols (ex. MLP, MM7, SIP etc.) CSCF Service Orchestration IMS Orig. network JSR 281 • The consumer AS that invokes the Service Enabler implements the SCIM function. An external Service Broker may be used as well. • IMS Service Enablers are invoked from SOA Heterogeneous Service Bus domain through the GW AS. IMS-SOA Architecture 7-Jun-10 Jun- Widyatama University-Informatics University- 21
  • 22. Current Trend of Telecommunication: Multimedia Communication & IMS IMS 3m14 Operation Mode 7-Jun-10 Jun- Widyatama University-Informatics University- 22
  • 23. End-to- End-to-end offer for IP-based IP- Convergent Models IP-BASED NETWORK SOLUTIONS and SERVICES for BUSINESS TRANSFORMATION SCOPE Offer Multimedia Professional Application Systems Products & IP Communications Services Solutions (IPC) END-TO-END INTEGRATION & DELIVERY (PS) (MPS) Operations Control Layer Carrier-grade IP Next Generation Support Systems networks (Cisco OSS Networks (OSS) and & products) Business Support NG-OSS IMS Systems (BSS) Data transport Network Enterprise IP OSS/BSS networks Next Generation consolidation Services Business Voice END Mobile Fixed Network security Access Access Solutions (BVS) management ADVANCED LIFE CYCLE SOLUTION NETWORK PROFESSIONAL SERVICES: INTEGRATION CARE SERVICES 7-Jun-10 Jun- Widyatama University-Informatics University- 23
  • 24. NGN Solutions : Application Areas Innovative ARPU INCREASE Next Generation Services Fixed-Mobile Broadband Convergence & Multimedia IP Multimedia Subsystems (IMS) PSTN Emulation TDM voice (CL4/CL5 replacement switching & new lines) OPEX REDUCTION Traditional 7-Jun-10 Jun- Widyatama University-Informatics University- 24
  • 25. Product Strategy Evolution Three evolution axes, open migration path instead of revolution Next Generation Services enrichment with reduced Time to Market: – Convergence services portfolio enrichment: • Fixed Mobile Convergence and Multimedia over IP 1 • Video communication and Video Gateway Service • Combinational services (POC, video/contents sharing) • Personal Communication Realm - Unified Address Book • Unified Communication 2 Evolution of NGN solutions toward open IMS standard: – Full IMS Fix / Mobile convergent in compliance with Standards 3 Next Generation Operations Support Systems (NG-OSS) 7-Jun-10 Jun- Widyatama University-Informatics University- 25
  • 26. FMC voice services for Corporate SIP AS i-SSW SIP MAP JTAP A VCC AS I SIP/ PSTN HLR CAP H.323 Cisco IP backbone Call Manager MSC PLMN CPE WiFi AP Cellular or DMT not in WiFi Cellular Cisco IP Cisco IP phone phone DMT FMC user Enterprise site FMC user Enterprise site 7-Jun-10 Jun- Widyatama University-Informatics University- 26
  • 27. FMC voice services residential MA SIP i-SSW i-UDB HLR P VCC AS PSTN CAP MSC IP backbone PLMN SIP CPE WiFi AP Cellular or DMT not in WiFi Cellular POTS/ISDN POTS/ISDN phone phone DMT FMC user 7-Jun-10 Jun- FMC user Widyatama University-Informatics University- 27
  • 28. Current Trend of Telecommunication: Multimedia Communication & IMS VOIP 2m00 Roadmap 7-Jun-10 Jun- Widyatama University-Informatics University- 28
  • 29. Broadband Mobile Communication Roadmap Broadband Mobile Fixed Mobile Convergence Network From ITU: Broadband mobile communications toward a converged world 7-Jun-10 Jun- Widyatama University-Informatics University- 29
  • 30. Probable path to FMC 7-Jun-10 Jun- Widyatama University-Informatics University- 30
  • 31. Vision on IMS Operator view User view Common foundation for fixed, mobile and enterprise services New unified services combining Cost effective and quick introduction of new innovative voice, text, images, video, games, etc. services Presence information personalized by the users according Service interoperability her/his preferences and terminal availability IMS Multi-vendor integration through standard architecture Services are Access and terminal agnostic Key aspect for mass-market, person-to-person services Services presented to fit terminal and access situation and Keeps charging relation with user capabilities Adds flexible charging possibilities; offline and online, volume, Easy to use time, per event, etc. Keep the services simple and fun to use 1.Operational Expenses Reduction Backbone Convergence 2.Unique services 2.Dual-mode Device Service offer between terminal Convergence Convergence Fixed & Mobile domains IMS Convergence 3.Common platform for multiple services 7-Jun-10 Jun- Widyatama University-Informatics University- 31
  • 32. FMC Devices Trends • End user wants the my-service-anywhere experience • New intelligent & powerful device classes already start to support this goal Fixed Mobile Convergence DATA CENTRIC driven by disruptive wireless access technologies Voice/Data Voice/Data Convergence and CTI by leveraging Internet as Upcoming Convergence with multimode Platform Device Classes broadband mobile access VOICE CENTRIC Fixed Mobile Convergence driven by operators service offering innovations low mobility requirements high 7-Jun-10 Jun- Widyatama University-Informatics University- 32
  • 33. Current Trend of Telecommunication: Multimedia Communication & IMS Future Convergence 5m00 Conclusion & Final Words 7-Jun-10 Jun- Widyatama University-Informatics University- 33