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Beyond Citations - What To Do Next in Local Search #searchfest

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Dana DiTomaso
Dana DiTomaso

What do you do after all your citations are claimed, your NAP is perfect and you're showing up all over the SERP? Here's some ideas, from my talk at #searchfest 2014.

Business
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BEYOND CITATIONS DANA DITOMASO PARTNER, KICK POINT @DANADITOMASO
It’s Google’s world. We just market in it.
How do I come up?
How do I stand out?
Make your brand interesting.
1. Create a referral army.
#blitzfit
2. Find your customers.
Get this: http://seogadget.com/fullcontact-api-excel/
3. Learn regional differences.
Edmonton 2.91% Calgary 1.13% Edmonton 3.51% Calgary 6.82%
4. Understand your customer’s lifecycle.
5. Not all neighbourhoods are equal.
Get the data in Settings > Locations > View Location Reports
6. Get that extra real estate.
92px 52px 52px
Bonus. This didn’t work.
Can’t control sitelink order.
THANKS! DANA DITOMASO PARTNER, KICK POINT @DANADITOMASO

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