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The Future of Social Recruiting
- 2. THE FUTURE IS
NOW
LETS TAKE A LOOK
(1-3 YEARS)
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- 4. EVOLUTION
WHAT HAPPENED
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- 5. Evolution of Media.
Media and Users 2012:
Immersion - Web as integrative part of the user
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- 6. History.
Social Media & HR
The 90s
First commercial job platforms arise in the
USA. One of the first „Early Movers“ was 1995
Careerpath.com, shortly after followed
hotspots.com and monsters.com
2003
The now biggest B2B networks are founded
almost simultaneously. It is the Californian
Startup LinkedIn and the German platform
XING (before: Open BC).
2004
Facebook starts in the US.
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- 7. History.
Social Media & HR
2005
Career Ads face a strong (and still growing)
budget shift from Print to Online.
2010
Facebook has more than 500 Mio users
2012
Facebook launches Timeline (also for pages)
Facebook has more than 1 Bio users
Linkedin has more than 175 Mio users
Xing has 150 Mio users
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- 8. Megatrends
1. Mo b ile R e c r u i ti ng 5. F a c e b o ok J o b Ap p s
2. Mo b ile Site s vs . Ap p 6. Ta r g e ted C a r e e r Si te s
3. Mo b ile Ad s 7. Vi d e o C a r e e r Si te s
4. F a c e b o ok In te g r ati on 8. Si m p l i fi c a ti o n
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- 9. 1
Mobile
Recruiting
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- 10. 1. Mobile Recruiting
„Immersion“ also means that availability in location and timing
need to increase => Mobile Boom:
September 2012: 12,3%
statcounter
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- 13. 2
Mobile Sites
Vs. Apps
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- 15. 2. Mobile Sites vs. Apps
Showcase:
m.krispykremejobs.co.uk
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- 16. R e s p o nsi ve D e s ig n
Responsive web design (often abbreviated to RWD) is an approach to web design in which a site
is crafted to provide an optimal viewing experience—easy reading and navigation with a
minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop
computer monitors to mobile phones
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- 17. 3
Mobile
Ads
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- 18. 3. Mobile Ads
Sources: Wave 6, businessinsider.com,
techcrunch.com
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- 19. 4
Facebook
Integration
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- 22. 5
Facebook
Job Apps
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- 23. 5. Facebook Job Apps
Vs
.
Source: linkedinsiders.wordpress.com
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- 24. 5. Facebook Job Apps
BranchOut (3,2 Mio. active users per month)
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- 25. 5. Facebook Job Apps
BeKnown from Monster (240 T. active users per month)
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- 26. 5. Facebook Job Apps
Identified (1,6 Mio. active users per month)
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- 27. 6
Targeted
Career Sites
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- 28. 6. Targeted Career Sites
Special interest instead of broad categories
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- 30. 7
Video
Career Sites
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- 32. 7. Video Career Sites
Trend: Self-made Career Videos (GoPro, etc.)
Source: http://bit.ly/NBWvIC
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- 33. 8
Simplification
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- 35. Resumé
SO WHAT?
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- 36. Megatrends
1. Mo b ile R e c r u i ti ng 5. F a c e b o ok J o b Ap p s
2. Mo b ile Site s vs . Ap p 6. Ta r g e ted C a r e e r Si te s
3. Mo b ile Ad s 7. Vi d e o C a r e e r Si te s
4. F a c e b o ok In te g r ati on 8. Si m p l i fi c a ti o n
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- 38. Creative.
Lorem Ipsum Recruitement by Jung von Matt
Source: http://bit.ly/ILJNCE
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- 39. Creative.
The QR Code Job Application
Source: http://bit.ly/T9eW8b
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