Social Search Optimization (SSO) Strategy Framework

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Interested in leveraging Social Search Optimization for Brand Promotion, Customer Engagement & Lead Generation? Find out how to develop a successful Social Search strategy to accomplish your goals?

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Social Media Marketing
Bootcamp
Social Search Optimization (SSO)

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What is Search Engine
Optimization (SEO)?

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What is Social Media Marketing
(SMM)?

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Let’s distinguish this new
paradigm!

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Search has gone Real Time

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Search has gone Social

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Search is now Local

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Search has gone beyond Search Engines

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New Opportunities for Web Traffic

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Search has gone beyond PC

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Search Results have gone beyond Text

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Traffic is NOT the Real Opportunity of
Social Search

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= Social Search

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What is the Opportunity of
Social Search?

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1: Improvement in SEO Rankings

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2: Increased Share of Search!

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3: New Opportunities for Traffic!

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4: Jump Up Your Conversions!

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How to win in this new paradigm?

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Be Visible on Relevant Social Media Channels

Groups

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Be Available through Google Local

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Inspire your Customers to Write About You

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Keep engaging & inspire your employees to do so

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Keep Releasing Latest Info about Your
Products/Services

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Integrate Social Media with Web Presence

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Produce Content Beyond Text Stories

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Opportunity of Integration

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Do keyword optimization across various channels
including on Twitter, Facebook

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Continue to Build Credibility

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Keep Strengthening Your SEO Presence

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Keep Listening

Tonality is Important

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Success Stories

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Thank You!

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Insurance IoT is a social good! Because: 🔵 Expected losses can be reduced structured programs with both real-time mitigation actions to solve a specific situation, and behavioral change mechanisms to promote safer behaviors (both in personal and commercial lines) 🔵 Rate can be matched to risks better: - Smaller and more accurate pricing clusters allow a large part of profiles to receive a lower rate - Even with the ability to price the individual probability of loss (cluster of one) the insurance foundation isn’t canceled (The risk of each policy will contribute to the expected losses of the portfolio; The premiums paid by many lucky policyholders will be used to pay the claims of the few unlucky policyholders who had an accident in a period of coverage) 🔵 IoT data can be used to increase the effectiveness and efficiency of the claim process, so improving the combined ratio ceteris paribus ⏩ Large part of the policyholders will pay less (and portfolios currently difficult to insure will become more insurable) Insurance IoT (and telematics) is not about providing a discount Insurance IoT (and telematics) is about creating economic value using the data and sharing part of this value with policyholders (and agents & brokers) An integrated holistic adoption of the IoT paradigm is a game changer for your insurance business and a social good: ◾ it allows to improve the availability and affordability of insurance coverages ◾while allowing the sector to write a profitable business Below you can enjoy a selection of best practices in both personal and commercial lines - written with some of the IoT Insurance Observatory members - that have already started to obtain results from their IoT business transformation journeys

Insurers' journeys to build a mastery in the IoT usage

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Value Proposition canvas- Customer needs and pains

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