4. Š Digital Vidya
Aircel Brand Campaigns
â˘âŻ Telecom companyâs biggest ad spenders
â˘âŻ Loyalty to phone numbers not companies
â˘âŻ Promotions dominate ad stories
â˘âŻ Late entrant in the upcountry markets
â˘âŻ Launched on the platform of âservices
beyond mobilityâ
â˘âŻ Wooing young TG
www.digitalvidya.com
5. Š Digital Vidya
Brief to Agency
â˘âŻ Creative idea that will raise awareness
â˘âŻ A brand campaign that is interactive
â˘âŻ Lifecycle beyond a campaign burst
â˘âŻ Create a 360 campaign
www.digitalvidya.com
7. Š Digital Vidya
Desired Results
â˘âŻ 70,000 registrations on Microsite
â˘âŻ 5000 followers on Twitter
â˘âŻ 10,000 followers on Facebook
â˘âŻ All call-to-action to land online
â˘âŻ Generate PR hype
www.digitalvidya.com
13. Š Digital Vidya
Actual Results
â˘âŻ Over 200,000 registrations on the microsite
â˘âŻ Fan following online (FB, Twitter) crosses
225,000
â˘âŻ Traffic to the microsite touches 2.2 m
â˘âŻ Brand awareness zooms ahead
â˘âŻ Becomes people campaign
â˘âŻ Media and celebrities jump-in making it bigger
www.digitalvidya.com
14. Š Digital Vidya
Thank You!
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www.digitalvidya.com
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www.digitalvidya.com