The connected consumer is raising the bar for online retailers - expecting seamless, personalized experiences regardless of channel, touch point or platform. Successful marketers are rising to the challenge by adopting a channel agnostic, consumer centric approach. To do this they are leveraging technology, first-party data and programmatic buying to fuel the precision and performance of their digital strategies. Sociomantic’s Rob Sopkic will discuss how online retailers are evolving to put the customer experience at the center of every conversation and connection.