BtoB in CRM

B2B AND CRM Diğdem Çiftçi Emre Akpınar Öncel Manav Volkan Gürçeşme

WHAT IS B2B ,[object Object],[object Object]

E-commerce & B2B ,[object Object],[object Object],[object Object],[object Object]

Similarities B2B/CRM ,[object Object],[object Object],[object Object],[object Object],[object Object]

Differences B2B/CRM ,[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits of Integration ,[object Object],[object Object],[object Object],[object Object],[object Object]

CRM – B2B integration strategies Strategy 1: Embedded ,[object Object],[object Object],[object Object]

Considerations before adopting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Strategy 2: Two separate modules ,[object Object],[object Object],[object Object],Database access, storage and management Transaction processing and connection to the server E-commerce-related logic and business decisions HTML page and client forms

Separate CRM module ,[object Object],[object Object],[object Object],[object Object]

Current issues and future trends ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

E-commerce ,[object Object], BUSINESS CONSUMER BUSINESS B2B C2B CONSUMER B2C C2C

E-commerce definition and types of E-commerce ,[object Object],[object Object],[object Object]

Types of E-commerce ,[object Object],[object Object],[object Object],[object Object]

Types of E-commerce ,[object Object],[object Object]

Seven Basic Differences Between CRM In the B2C World and CRM In the B2B World ,[object Object],[object Object],[object Object]

Seven Basic Differences Between CRM In the B2C World and CRM In the B2B World ,[object Object],[object Object]

Case:Migros(B2B CRM in Migros)

General Idea ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object], Better Service + Decrease in costs + Increase in Sales + Efficiency + Effective strategies

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Results of B2B ,[object Object],[object Object],[object Object],[object Object],Results of B2B in Migros *Easy access to informations *Valid data *Valid supply planning *Decrease in costs of distrubition *Planning of logistics *Effective management of stocks *Increase in Sales *Development of work durations

[object Object],[object Object],[object Object]

BtoB in CRM

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BtoB in CRM