Digital Marketing & Services from the team at Digital Impact Guides

1. Digital Services & Solutions
to help you Grow Your Business

2. Digital Media Strategies
For Acquiring and Retaining Customers
1. Make sure you Get Found by Consumers
Actively Searching Online for your products &
Services on leading sites like Google.
Social is Digital
Word of Mouth!
2. Leverage Social Media Best Practices to
Drive More Repeat and Referral Business
from existing clients
3. Leverage Precise Targeting Capabilities to
reach Consumers Most Likely to be
interested in your Products & Services

3. We Search & Discover Online –
Shop Local & In-Store

5. Google does a great job of
returning relevant search results.
95% of consumers never go past
the first page of their search
result. Every business needs to
know:
1. What Page are we on for
our Best Keywords?
2. Where is our Competition?

6. Your Customers are in “Action Mode”
when on conducing Mobile Search

8. 55-64 year old
women are
fastest growing
segment
NOW OVER ONE BILLION MONTHLY !!

9. Social Media is Digital Word of Mouth!
= 217 Friends!
In this example, 2,604 Friends Just learned about Your Business!

11. 89% Trust Online
Recommendations
from People they
know
70% Trust
Consumer
Opinions Posted
Online

12. Three Key Digital Media Strategies
for Growing Your Business
1. Make sure you Get Found by Consumers
Actively Searching Online for your products &
Services on leading sites like Google.
Social is Digital
Word of Mouth!
2. Leverage Social Media Best Practices to
Drive More Repeat and Referral Business
from existing clients
3. Leverage Precise Targeting Capabilities to
reach Consumers Most Likely to be
interested in your Products & Services

13. Increasing Your Online Visibility:
It All Starts with Good Content!
1. Local Business Listings: Google ,Yahoo, Bing , and Daily Herald.com
and 100 More! - claimed, optimized enhanced listings with lots of
reviews, recently updated relevant content, photos, videos
2. YouTube Videos – YouTube Videos rank really well and quickly for
relevant informational videos optimized for search. YouTube is owned
by Google.
3. Press Release Articles about Your Business – with relevant content
using best keywords with and without Video attachments. Side benefit
is all the back links created by the PR articles, improves site SEO.
4. Your Blog – with frequent updates with relevant content
5. Your Website – optimized for on page and off page search
6. Facebook & Social Pages – Your Social Media pages with regular,
relevant posts and lots of Fans/likes.
7. Smart Phone Friendly Mobile site to reach consumers on the go
8. SEO Services – love your existing site, but want it to rank better? We
can help with on page recommendations, off page linking strategies.

14. Local Business Listing Management
Make sure your data is 100% correct on top 100+ search engines, social media and
directory sites…so consumers can connect with you from their desktop or on the go via
their Smart Phone or Tablet! Correct listing data is also important for improving your
site SEO!

15. Reputation
Management
Our Real time
reports let you
know instantly
when there is a
problem.

16. Geo Targeted Video
Tell the Story of Your Business using
Sight, Sound and Emotion!
• 60 -90 second video
• Professional voice talent, scripting
• High Quality Images
• Choice of Music bed
• Optimized for 5 Best Search Key words
targeted to your local city
• Links to website, social media

17. Smart Phone Friendly Mobile Sites that Match
Look and Feel of Main Website

18. Visibility 101
1x Set Up $299 & $199 Month
Geo Targeted Custom Video Infomercial tells story of your
business with sight, sound and emotion, optimized on
YouTube, targeted for Hi Page Rank on Google.
Local Visibility Business Listing Package
- Claim/enhance local Google ,Yahoo, Bing listings
- Premium logo listing and profile page Post Bulletin
Online Marketplace
- Print logo directory listing in Sunday Newspaper
- optimize Top 150 search, directory and social site listings
– including GPS and Siri – great for SEO.
Reputation Management – 24/7 monitoring of social ,
rating and review sites to alert of you of positive/negative
consumer commentary….protecting your most valuable
asset – Your Reputation!

19. Mobile Visibility
1x Set Up $399 & $249 Month
Optimized Mobile Website – site matches look/feel of your existing
site, reaching action mode consumers on the go with smart phone
friendly website
Geo Targeted Custom Video Infomercial tells story of your business
with sight, sound and emotion, optimized on YouTube, targeted for Hi
Page Rank on Google.
Local Visibility Business Listing Package
- Claim/enhance local Google ,Yahoo, Bing listings
- Premium logo listing and profile page Post Bulletin Online
Marketplace
- Print logo directory listing in Sunday Newspaper
- optimize Top 150 search, directory and social site listings – including
GPS and Siri – great for SEO.
Reputation Management – 24/7 monitoring of social , rating and
review sites to alert of you of positive/negative consumer
commentary….protecting your most valuable asset – Your Reputation!

20. Social Media
Management Services

21. Create a Customer Loyalty & Referral Program
“What would it mean for your Business if Your Current
Customers Shopped with you one more time a month?”
“What it would mean for your Business if your Happy
Customers became your best salespeople…telling all of their
friends how much they love your products & services?
News of Your Store Via Multiple Channels Your Happy Customers

22. We Manage and Distribute Your Marketing & Social Media
Communication across multiple platforms
Plan & Sync the Message Distribute the Message via
Social, Video, Blog, Text &
We meet with your team regularly
to ensure offline syncs with online Email Channels
message and then manage all
postings hands free to you!
Marketing &
Social Media Calendar
The Message can include: • Your Charitable Efforts/Giving Back
• Marketing messages • Contests & Promotions
• Coupons/Special Offers • New Product/Service announcements
• Customer Loyalty Promotions • Product & Service Videos
• Customer Testimonials & • Employee & Vendor Recognition
Reviews

23. Social Loyalty Package
Create and Promote a Customer VIP Loyalty Program – Stay in touch and
reward your most loyal customers – driving more repeat business! We
manage all Channels for you hands free, including:
• Social Media: Facebook, Twitter, Google Plus
• Monthly Email Marketing Newsletter
• Text Messaging
• Complete in-store collateral, including table tents, signage, window
clings, business cards
Optimized Mobile Website – site matches look/feel of your existing site,
reaching action mode consumers on the go with smart phone friendly
website
Geo Targeted Custom Video Infomercial tells story of your business with
sight, sound and emotion, optimized on YouTube, targeted for Hi Page Rank
on Google.
Optimized Local Business Listing Package & Rep Management – Optimize
Big 3 plus, PostBulletin.com print/online, Top 150 and real time monitoring
of your online reputation.

24. Sample Social Programs

25. In Store Signage Referral Cards

26. Search Optimized Web & Mobile sites get you
found online and by consumers on the go
Reach Toledo has a variety of options to give
any business a professional, search engine
optimized presence for both Web and Mobile
sites.
Custom 2-4 Page Blog or Microsite – this
highly polished, professional site is a great
compliment to your existing site or can stand
alone. Easily update-able as part of your
monthly communication plan. Optimized for
Mobile.
Custom Websites – professionally designed,
completely custom, optimized for
search…packages starting at 8 page and up.
All include Blog page, Mobile optimization
Mobi Sites: We can optimize your existing
site for Smart Phones, so you can connect
with consumers on the go.

27. Sample Web, Mobile, Social Sites

32. Web and Social
Management

33. Smart Phone Friendly Mobile Sites that Match
Look and Feel of Main Website

34. Digital Premium
Web, Mobile, Social, Visibility $999 Set Up & $530 per month
New Custom Web and Mobile Site – custom 5 Section site optimized for
Search with companion mobile site that connects with Consumers on the
Go via Smart Phone and Tablet.
Create and Promote a Customer VIP Loyalty Program – Stay in touch and
reward your most loyal customers – driving more repeat business! We
manage all Channels for you hands free, including:
• Social Media: Facebook, Twitter, Google Plus
• Monthly Email Marketing Newsletter
• Text Messaging
• Complete in-store collateral, including table tents, signage, window
clings, business cards
Geo Targeted Custom Video Infomercial tells story of your business with
sight, sound and emotion, optimized on YouTube, targeted for Hi Page Rank
on Google.
Optimized Local Business Listing Package & Rep Management – Optimize
Big 3 plus, Post Bulletin in print/online, top 150 directories and real time
monitoring of your online reputation.

35. Targeted Display & Email Products

36. We offer targeting that reaches consumers
on the Web and on the Go

37. Premium Audience Network
Drill deep into Vertical Audience Categories that include:
+
Reach local consumers on our site as well as premium regional and national sites with a
message targeted by Demographic , Behavior, Search, Context and more

38. We leverage Search Re-targeting to reach consumers
actively searching for your products and services
Consumer performs
1 a Keyword Search &
is anonymously
“cookied” for their
Heart Healthy Diet search term.
Search Retargeting Increases Efficiency
Your Online Display targets potential
Consumer later visits their favorite customers who have been actively
2 sites on the Web and is served your searching for your products and
ad based on their past search history services. Ads are served based on
Brand Names Searched and also
Competitors Searched. Ads are Geo
Targeted to reach local consumers.
Ads appear on Brand Safe Premium
Publishers sites reaching your target
audience as the move across the
internet. Dynamic ads can include video
and link to your home page , special
offers, Product pages and more.

39. Site Retargeting reaches potential customers who have
already Visited your Website and invites them back.

40. Audience Network - Sample Publisher Sites
Entertainment News & Informational
Gaming Sports & Auto

41. Social Boost Ads Dynamically pull in content from your
Social Media pages and YouTube Channel

42. Premium Publisher Network includes sites like CNN
Ads target local audience segments as they visit premium publishers like the following
Mac Rumors AOL Daily Motion Mashable
Drudge Report Bing Digg NBA.com
CNN BusinessWeek EBay NBCSports.com
Huffington Post CNet EOnline NYPost
IMDb Cosmopolitan Fox News Politico
Ancestry CSMonitor Hulu Time
WebMD Accuweather AMCTV

43. Facebook options for Web & Mobile
Targeted Display & Sponsored Posts

44. Targeted Email Options!
SAMPLE EMAIL
• We create a Custom Email template that
features:
• Your Marketing Message
• Links to site, video, social media etc.
• We Target the Email message to double opt in
list of Consumers by:
• Zip Code radius around your store
• Demographics (Gender, HH Income, Age)
• Category of Interest
SAMPLE REPORT
This campaign sent over 3000
potential customers to the client’s
site!

45. TARGETING THE LIST
GEOGRAPHIC TARGETING
• State
• Region
• MSA
• County
• City
• Zip code
CUSTOM TARGETING
• Retailers’ Trade Area (radius)
• Newspaper Zone
• Newspaper Circulation Area

46. TARGETING THE LIST
GETTING RESULTS: DEMOGRAPHIC TARGETING
• Age • Religion • Homeowner/Renter
• Gender • Marital Status • Home Market Value
• Ethnicity • Presence of Children • Dwelling Type
• Occupation • Number of Children • Length of Residence
• Education • Income: Est. HH. • Presence of Pet
• Language • Net Worth • Veteran

47. EFFECTIVE EMAIL TACTICS
COMPELLING &
RE: Same-Day Orthopedic Care at M&M Orthopedics RELEVANT
Subject Line
SOFT SELL
Call-to-Action
NAV BAR
Location Information
CLEAR MESSAGE
Headline
HARD SELL
Call-to-Action
SERVICES &
Calls-to-Action
IMAGE
Relevant to Ad
NAVIGATION
More Information