Presentation on community engagement, delivered at series of conferences between Oct strategies

1. 16 February 2012
Analysing effective strategies for
engaging the public via the web
Dheeraj Chowdhury
Dheeraj Chowdhury

2. Agenda
 Digital technologies / Transmedia
 Strategies for engaging
 Measuring effectiveness
Dheeraj Chowdhury

3. https://www.google.com/adplanner
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5. Where is this conversation happening?
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20. Measurement is Not Counting
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36. Get SMART
S Specific
M Measurable
A Attainable
R Relevant
T Timely
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39. Big thank you and acknowledgments to:
Mind Jumpers - http://www.mindjumpers.com/blog/
Richard Pentin - http://www.slideshare.net/Ifonlyblog/iab-measurement-framework-for-social-media-final4-3
David Armano - http://about.me/david_armano
Debra Askanase - www.communityorganizer20.com
Beth Kanter - www.bethkanter.org
Ben Kelly – ben.kelly@empirical.com
Jon M Thomas – Presentation Advisors www.presentationadvisors.com
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41. Thank you
Dheeraj Chowdhury
m: 0412107479
e: dheeraj.chowdhury@det.nsw.edu.au
e: dheerajc@gmail.com
twitter: dheerajc
Dheeraj Chowdhury