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16 February 2012


             Analysing effective strategies for
             engaging the public via the web
                       Dheeraj Chowdhury

Dheeraj Chowdhury
Agenda

     Digital technologies / Transmedia
     Strategies for engaging
     Measuring effectiveness




Dheeraj Chowdhury
https://www.google.com/adplanner




Dheeraj Chowdhury
Dheeraj Chowdhury
Where is this conversation happening?




Dheeraj Chowdhury
Dheeraj Chowdhury
Dheeraj Chowdhury
Dheeraj Chowdhury
Dheeraj Chowdhury
Dheeraj Chowdhury
Dheeraj Chowdhury
Dheeraj Chowdhury
Dheeraj Chowdhury
Dheeraj Chowdhury
Dheeraj Chowdhury
Dheeraj Chowdhury
Dheeraj Chowdhury
Dheeraj Chowdhury
Dheeraj Chowdhury
Measurement is Not Counting
Dheeraj Chowdhury
Dheeraj Chowdhury
Dheeraj Chowdhury
Dheeraj Chowdhury
Dheeraj Chowdhury
Dheeraj Chowdhury
Dheeraj Chowdhury
Dheeraj Chowdhury
Dheeraj Chowdhury
Dheeraj Chowdhury
Dheeraj Chowdhury
Dheeraj Chowdhury
Dheeraj Chowdhury
Dheeraj Chowdhury
Dheeraj Chowdhury
Dheeraj Chowdhury
Get SMART




                    S   Specific
                    M   Measurable
                    A   Attainable
                    R   Relevant
                    T   Timely
Dheeraj Chowdhury
Dheeraj Chowdhury
Dheeraj Chowdhury
Big thank you and acknowledgments to:
 Mind Jumpers - http://www.mindjumpers.com/blog/
 Richard Pentin - http://www.slideshare.net/Ifonlyblog/iab-measurement-framework-for-social-media-final4-3
 David Armano - http://about.me/david_armano
 Debra Askanase - www.communityorganizer20.com
 Beth Kanter - www.bethkanter.org
 Ben Kelly – ben.kelly@empirical.com
 Jon M Thomas – Presentation Advisors www.presentationadvisors.com




Dheeraj Chowdhury
Dheeraj Chowdhury
Thank you

    Dheeraj Chowdhury
    m: 0412107479
    e: dheeraj.chowdhury@det.nsw.edu.au
    e: dheerajc@gmail.com
    twitter: dheerajc

Dheeraj Chowdhury

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Analysing effective strategies for engaging the public via the web