An introduction into high value low cost business information and the use of data visualization to render meaning from large, granular data sets.

1. Bring Your Dark Data Into The Light
Data Visualization
The last mile of high value low cost BI
SQL Saturday 25
Dan Murray; InterWorks Inc.

2. Who is here?
Some Facts
What people want
Demonstration
How you get value Agenda

3. Who Am I ?

4. Who R U & 7.8 million
Why RU establishments
here?
98% Source: US Census Bureau

5. The BI Survey 8 by Nigel Pendse
www.bi-survey.com
8%
Adoption Rate
BARC Study 2009

6. •50% - info of no value Accenture Middle Manager Survey
•59% - say they miss info
every day
•42% Use the wrong info
at least once per week
•45% Are Unable to get
the data they need
•54% have to go to
multiple sources to
compile information
Source: Accenture 2007 by Anthony Hatter

7. Why Is BI adoption limited?

8. Information consumers aren’t all…

9. “Let me start with one fundamental observation,
most people don’t know what they want until they
see it in context.”
Dan Ariely, author of Predictably Irrational

10. The Challenge
?

11. ? to ! = Quickly

12. Data Visualization

13. What is data visualization?

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16. Why should you care?
Some Examples....

17. Show Me… ad hoc

18. Creating value with visual analytics

19. large company Value Drivers

20. Rapid report prototyping

21. Arm your Team
with ad hoc analysis
and increase BI
adoption

22. Fast & Easy
ad hoc
Dashboards

23. The
Visual
Manifesto
This way if budget limited

24. Low cost No risk

25. Simple Data Cleaning

26. Rapid and easy deployment

27. Flexible

28. Revolution
Is
Costly

29. Evolution Is Not

30. Rapid-fire visual analytics
? to !
?
fast
Tableau
Interworks inc

31. Interworks Inc
can help

32. dan.murray@interworksinc.com
www.thedatarevolution.com
www.interworksinc.com
Twitter: dgm885
770-330-3034

33. Image Credits – permission obtained from the following Flickr Creative Commons photographers
Slides 2, 3, 4, 9, 12, 13, 16, 31 : DGM885, Shadow Dance Set
Slide 3: l.e.t. Full-time street activist
Slide 5: antmoose, Paperboy
Slide 6: by Lutz10am, Bang!
Slide 7: Thomas Hawks, Soldiers & Suites
Slide : 8 Wokka, “Urban Education”
Slide: 9 Tantek, IMG_1800
Slide 12: Pulpolux !!!, Under a lot of Stress Series V.1.1.0
Slide 13: akshaydavis, from Cans Festival Set
Slide 18: TV Disko, Geoff Stahl
Slide 19: mightymightymatze, Enjoy Capitalism
Slide 20: La Tête Krançien, Hitch Dice
Slide 21: Daveybots, Cans Festival
Slide 22: by Locace, Rue del la Gerbe, Lyon
Slide 23: Hello Treacle, “Off!”
Slide 24: Dr. Case, Non Toxic Nature
Slide 25: <<graham>>, Chalk Farm Banksy
Slide 26: mightymightymatze, E.T.
Slide 27: yoyolabellut, Fresque sure les murs de l’ Europeen – Rue Bio 17e
Slide 28: pietroisso, Comandante Amigo
Slide 29: KrieBel, EVOLution (non-commercial use only)
Slide 30: yoyolabellut, Rue Brillat Savarin 13A (Jef Aerosol)
Slide 31: nolifebeforecoffee, What are you looking at?
Slide 33: southtyrolean, graz-graffiti :: monty python