Social media tips and tools presentation, concentrating on Twitter, Facebook and LinkedIn.

1. WELCOME
Social Media Basics
Debbie Friez
VP, Major Accounts

2. Agenda
• Basic Social Media Tips
• Let’s Start Tweeting
• Fun on Facebook
• LinkedIn – More Than Just a Rolladex
• Other Social Places
• Q&A
• Resources

3. 4 “tips” on social media
#1 Be Unique

4. 4 “tips” of social media
#2 Be Authentic

5. 4 “tips” of social media
#3 Be a Student

6. 4 “tips” of social media
#4 Be a Teacher

7. SOCIAL MEDIA ETIQUETTE
• GOLDEN RULE: Don’t post anything you wouldn’t
want your mom to read in the newspaper
Twitter etiquette – a blog post by Chris Brogan:
http://www.chrisbrogan.com/a-brief-and-informal-twitter-etiquette-guide/

8. :
How to Tweet
• 134 Characters:
– “This is important to me and I‟m saying it on Twitter because I can and I want you to
check it out by clicking on www.selfabsorbed.com”
• 134 Characters:
– This article is relevant because it applies to your industry and by reading it you‟ll
expand your own knowledge http://budurl.com/x4ut
• 109 Characters:
– @BurrellesLuce blogger @valeriesimon shares insight on #socialmedia #ROI session
@ #PRCamp http://budurl.com/fmkv
• 123 Characters:
– RT: @gojohnab @BurrellesLuce „s @valeriesimon shares insight on
#socialmedia #ROI session @ #PRCamp http://budurl.com/fmkv
www.prnewsonline.com

9. What to Talk About
70-20-10 rule –
• 70% Share Resouces
• 20% Collaborations
• 10% Chit Chat

10. Tweeting Etiquette
Do’s, don’Ts and maybe’s
• It’s quality, NOT quantity
• Test links
• Don’t argue
• Inform; Don’t sell
• Attribute
• Don’t RT everything
• Offer value http://www.glassonionblog.us/
• Don’t auto-DM
• Don’t re-post something immediately

11. Twitter Tips
• Understand the lingo – RT, MT, DM, hashtags…
• http://www.businessinsider.com/twitter-
abbreviations-2010-8
• Participate in Twitter Chats
• #measurePR
• #PR20Chat
• #SoloPR
• #Blogchat
• #PRStudChat
• Create and follow Twitter lists
• Utilize Twitter search
• Photos and videos (Vine) are popular

12. Where to tweet?
• Tools for PCs, Macs, Firefox, Smart Phones and more…
• www.mashable.com

13. Using twitter for
media relations
• Listen to their needs
• Don’t DM unless asked to
• Write good headlines
• Provide links
• Do your research
• Showcase expertise

14. Using twitter for
media relations
Trending Topics
Trending
Topics

15. Who should you follow for journalist
inquiries?
• @helpareporter
• @ProfNet
• @journalistics
• @themediaisdying
• @MuckRack
• Your competitors
• Reporters and bloggers

16. Facebook Options
• Personal Profile –NOT an option
• Groups
• Pages

17. Facebook SEO
• It’s crazy and always changing
• It’s based on engagement
• You can pay to play
• A new search- Facebook Graph is
coming soon

18. Facebook Best Practices
• Ask questions – Engage!
• Pictures are worth a thousand words –
upload high-quality photos
• Humor and causes sell
• Pin or highlight your best work
• Encourage, don’t discourage, comments –
Engage!
• You can hide chat
• Pre-approve picture tags

19. Page Tips
• Create a cover photo • Be visual
• Include information • Highlight great visuals
on organization for • Create post that
better SEO create engagement
• Add the new
comment feature
• Consider ads

20. LinkedIn – Beyond the Rolodex
• Personal Profile
• Groups
• Company Pages
• LinkedIn Today –publishing tool?

21. LinkedIn Tips
• Fully complete your profile
• Claim your company page and complete
the profile
• Customize your personal and group
settings
• Post interesting content on a regular basis
• Comment on friend’s posts
• Add apps like Slidehare, TripIt, Amazon
Reading List….if you can find them!

22. What Else?
• Pinterest – Your online pin board
• Google+ - The SEO booster
• Location-Based Social Networks
• Foursquare
• Yelp
• Story telling
• Storify
• Chirpstory
• Blogs and pictures
• Tumblr
• Instagram

23. SOCIAL MEDIA MEASUREMENT
Tools
• DIY (Facebook, Foursquare and YouTube have built
in analytics.)
• Google Analytics
• Paid Solution (like BurrellesLuce Social Media
Monitoring)

24. FREE TOOLS
• Facebook Insights • Social Mention
• Topsy • Twitter Counter
• YouTube Insight • Backtype
• Tweetstats • Boardreader
• Bit.ly • CoComent
• Twitter Analyzer • Hootsuite
• Klout • Yahoo Site Explorer
• Ice Rocket • Compete
Source-TNW Social Media Blog (2011, February
18) The best free social media tracking tools you
should know about

25. Resources
Learn more:
Free downloads and BurrellesLuce BLOG Fresh Ideas
www.BurrellesLuce.com/resources
www.burrellesluce.com/freshideas

26. More Resources
• http://twittertips.org/
• http://www.forbes.com/sites/sap/2013/01/23/9-top-
twitter-tips-you-can-start-using-today/
• http://www.computerhope.com/tips/tip149.htm
• http://www.linkedin.com/today/post/article/201301
14174009-15077789-what-businesses-are-still-
doing-wrong-on-social-media-and-5-tips-for-
success
• http://www.huffingtonpost.com/news/facebook-tips
• http://www.socialmediaexaminer.com/facebook-
engagement-tips/
• http://mashable.com/2012/05/15/facebook-tips-
power-users/
• http://lewishowes.com/linkedin/linkedin-business-
marketing-tips/

27. Q&A Time

28. Contact info
Debbie Friez
Vice President, Major Accounts
BurrellesLuce
dfriez@burrellesluce.com
202-631-1852
Twitter: @dfriez
LinkedIn: dfriez
BLOG: www.burrellesluce.com/freshideas
www.capitolcommunicator.com

29. Thank You
Debbie Friez
VP, Major Accounts