An insight into making your mobile application viral...

1. Fostering Virality Making distribution organic

5. Making your product viral Maximize viral touch points Maximize reach Minimize the Virality funnel Maximise Viral worth

6. Maximizing touch points Taking advantage of viral opportunities

8. It’s a bit like picking nits

9. The more touch points your application has, the bigger the opportunity to go viral

11. Maximizing reach Reach out as far and as wide as you can

13. Search engine optimization The new old frontier

15. Give the user every opportunity @

17. Minimizing the funnel Cut down the effort needed

21. Maximizing viral worth Support quality content

22. Quality content travels fast!

24. People often share articles about cosmology or quantum Physics….because such articles open the mind to vast and often unconsidered possibilities, they expand thought and cause people to look beyond themselves (Keltner and Haidt, 2003). Emotional content more generally may also be particularly viral (Heath, Bell andSternberg 2001, Heath 1996) http://www.rhsmith.umd.edu/marketing/pdfs_docs/2009%20Marketing%20Camp/BergerViralityTheScienceofSharing.pdf Awe-inspiring and emotionally rich content is more viral.