Marketing your small or local business online is a necessary part of any business's marketing plan now a days. With everyone getting online there are a number of common mistakes that keep happening across the internet. Read through this slide show to find out how you can avoid making 5 common internet marketing mistakes for your business.

1. 5 Common Internet
Marketing Mistakes
Brought to you by the marketing experts at
www.demandmart.com

2. No business is perfect and mistakes happen;
that’s how a business grows, adapts, and gets
better in time. However, when looking at certain
types of marketing such as internet marketing,
there seems to be a running trend in certain
internet marketing mistakes that companies
make.

3. Internet marketing is the way of the world today
and rarely is a business able to thrive and
succeed without having some sort of online
presence. But, in order to have successful
internet marketing programs, it’s ideal for all
businesses to not only know of common
internet marketing mistakes, but it’s also
important to be able to avoid
making said mistakes.

4. Customer Service (or lack there of)
• Any company can create a jaw-dropping eye-catching
website that attracts crowds upon crowds. However, once
these crowds arrive to said website, will they be able to
find and consult the customer service they need?
• With internet marketing, a lot of companies believe that
getting involved isn’t a necessity, which is why customer
service has become one of the most common internet
marketing mistakes.
• No matter how you market, keeping in close
communication with customers is a must do.
• Businesses have customers and customers will need
customer service so that questions, complaints, concerns,
and anything in between can be answered in a timely
fashion.

5. • A company that lacks a dependable and personable
customer service will only be successful for so long.
• A company’s customer service reputation will often
linger and once that reputation has been tarnished, it’s
extremely hard to fix that reputation, especially in
today’s world.
• In the end when a company treats it customers with
respect and diligence, customers will become repeat
buyers and may even help spread word of not only the
business’ name but the fact that their customer service
is great.
• Keep tabs on your business’ online reputation by using
websites such as Better Business Bureau and Local
Business Reviews.

6. When Website Traffic Becomes Clutter
• A main idea behind internet marketing is getting a steady
flow of website traffic to your business’ website.
• Higher visibility usually accounts for higher success and a
higher chance of a visitor buying your product and/or
services.
• While focusing on website traffic is never a bad idea,
companies often make the mistake in only focusing on how
much traffic the website is generating.
• Any website can draw in 2 million visitors a day, but what’s
important is how many of those 2 million visitors are
actually remotely interested in what your company offers.

7. • Looking at the general idea of website traffic instead
of narrowing the window is a huge internet marketing
mistake. Companies commonly use websites like Alexa
to monitor their traffic flow, but breaking down the
flow is most important.
• In some cases, website traffic can become mere clutter
and can give a company false hope.
• A company should focus on website traffic but website
traffic should be pinpointed into those who are
deemed as the company’s target audience.
• For example:
– a company selling baby and pregnancy items will want to
generate a high flow of traffic from moms, expectant
moms, and females in general.
• Booming website traffic should only be considered
successful when sales are booming as well

8. Is Your Website a Unique Snowflake?
• Cliché or not, being unique throughout your internet
marketing methods is a must.
• Everyone and their sister’s business owns and runs a
website nowadays which means that your company’s
website must be different from the rest.
– How is your website unlike your competitions’?
– Why should a consumer visit your website and buy from
your company instead of using another business?
– How are you a step above the rest?
• Your company should be able to answer all of these
questions without much thought or hesitation; sadly
most companies cannot.

9. • Just like moms always say, everyone is unique,
and every business needs to be unique in
order to catch the eyes of potential
customers.
• Find ways to make your business stand out.
This is especially important if competition is
high in your business niche.

10. Lacking Patience
• Patience is a hard thing to come by but it’s a
virtue that all of us need, especially business
owners.
• When it comes to internet marketing
mistakes, not having enough patience is both
a mistake and a business flaw.
• Business owners should note that internet
marketing takes time; no business will have
millions of visitors to its website overnight.

11. • Building up a consumer base requires time
and patience; but many of us want to see
immediate results.
• Even using the best of the best internet
marketing practices, including SEO, blogging,
and others, results can take weeks, even
months to see.
• The important thing in internet marketing is
being patient and being consistent.

12. Keep Your Enemies Closer
• We’ve all surely heard the phrase “keep your friends close,
and your enemies closer,” and in the business world, while
other businesses aren’t exactly your enemies, they are your
competition and it’s always important to keep tabs on
them.
• A big internet marketing mistake that companies make is
not keeping an eye on what the competition is doing.
• While you may be ahead of the competition for now, know
that they too have their eyes on you and are making daily
progress in hopes of taking the top spot.
• It’s important to take time to observe the internet
marketing strategies that your competitors are using and
determine the strengths and weaknesses of them. This way
your company has a pre-set plan to stay above the rest.

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