19. Who plays games?
93% of households
63% of which have a console
32 is the average age of an
Australian gamer
Context
and they have been playing for
more than
12 years
47% female 53% male
Source: Digital Australia Report 2012 (Bond University)
20. Who plays games? How much are they
worth?
93% of households
$1.7 billion
63% of which have a console
in Australia in 2010
32 is the average age of an
Australian gamer US$75 billion
Context globally
and they have been playing for
more than
12 years
more than the music and film industries
combined
Avatar took $2.7 billion at the box office
but
World of Warcraft has made +$1 billion
47% female 53% male every year since 2004
Source: Digital Australia Report 2012 (Bond University)
