Event : Seminar on Business Intelligence Trends Topic :Mobile BI Date : Friday, July 20, 2012 at 10:30am Location : Technopark Join GTech Technology Focus Group and keep updated with its activities. https://www.facebook.com/groups/270293529751354/

1. © 2012 Marlabs Inc. Proprietary and Confidential

2. Agenda
The Evolving Mobility Landscape
What is Mobile BI
The Enterprise Mobile BI – Drivers and perceived
benefits
The Enterprise Mobile BI – Key Challenges
© 2012 Marlabs Inc. Proprietary and Confidential

3. The Evolving Mobility Landscape
The Rise
of Mobile Intelligence has the potential to
Rising Adoption Rates
Mobile Computing Expand the User Population by a Factor
of 10
A peek into history and the future shows
the increasing popularity and adoption of
mobile devices for information
consumption
With 500 million smartphones being sold
in 2011, the consumerization of business
analytics an unstoppable trend.
Tablet sales are estimated to reach 100
million by 2012.
Apple sold a staggering 20.34 M iPhones
and 9.25 M iPads in the recent quarter (Q2
2011)
Sources – Gartner, Microstrategy, Morgan Stanley
© 2012 Marlabs Inc. Proprietary and Confidential

4. Definition
What is Mobile BI
“This capability enables organizations to deliver report and dashboard content to mobile devices (such as smartphones and tablets) in a
publishing and/or interactive (bidirectional) mode, and takes advantage of the interaction mode of the device (tapping, swiping and so on) and
other capabilities not commonly available on desktops and laptops, such as location awareness”
-Gartner
Architecture
Instant access to business
information -- whether
on the road, in a
meeting, or at home
Mobile BI applications can be defined/segregated as follows
Mobile Browser •Data is viewed just as it would be over a browser from a personal computer
Rendered App
•Renders each (or all) reports and dashboards in device-specific format.
Customized App •provide information specific to the screen size, optimize usage of screen real estate, and enable device-specific navigation controls
•he client app provides full interactivity with the BI content viewed on the device.
Mobile Client App •In addition, this approach provides periodic caching of data which can be viewed and analyzed even offline.
Sources – Gartner, Wikipedia, Marlabs
© 2012 Marlabs Inc. Proprietary and Confidential

5. © 2012 Marlabs Inc. Proprietary and Confidential

6. The Enterprise Mobile BI – Drivers and perceived benefits
Competitive advantage
Increased productivity of the workforce
• Delivery of the right data at the
right time, can significantly improve Raising the level of profitability through
productivity; by empowering users
Increasing with the fact-based information
customer satisfaction
employee they need to execute their jobs
productivity effectively and reduce time wasted Easier Self-Service access to data sources
searching for data
ROI
Real-time
reporting and
analytics
•Mobile BI is about delivering real-
time, or near real-time, access to
data.
•Field sales and service teams need
access to real-time data so they can Improved data delivery
effectively and efficiently achieve
their goals and objectives
efficiency
• For mobile workers who are often
away from their desks, a Mobile BI
application provides direct access to
organizational data assets
Sources – Microstrategy,TDWI, yellowfinbi
© 2012 Marlabs Inc. Proprietary and Confidential

7. The Enterprise Mobile BI – Key Challenges
•Organizations need to think •Most devices—particularly
differently about what they smartphones— currently limit
display to ensure that users the amount of slicing, dicing,
can readily grasp the and drilling down that users
information’s significance, can perform on data that is
without having to do much cached or stored locally
zooming or resizing
• Limits on
Smaller
data
viewing space
interaction
Inconsistent
Security and
query
authentication
performance
•Security is a paramount •. Query performance is a
concern. Organizations will work in progress due to
need to evaluate how variable bandwidth and
different levels of security, transmission strength, as well
authentication, and access as any additional security or
controls fit together to protect other hops that may be
the data required to send queries to
servers and return results
Sources –TDWI
© 2012 Marlabs Inc. Proprietary and Confidential

8. • THANK YOU
© 2012 Marlabs Inc. Proprietary and Confidential