1.  Leading provider of panels and technology-enabled services
for global research
 Founded: 1999
 Headquarters: Bellevue, USA / London, UK / Sydney, Australia
 Presence in 26 cities on 5 continents
 4,000 clients in 65 countries
 21 of the world’s largest 25 market research firms use GMI
Meet GMI
An integrated approach
 Global Panels
– For real-time international insights
 Technology-enabled services
– For streamlined research processes
– Fast turnaround, on time and on budget
– Interactive survey capabilities
Global panels
 Global consumer panels
 Quality assurance
 Panel care
 Recruitment and Life cycle of a panelist
 Specialty panels
Technology-enabled services
 24x7x365 service bureau
 Panel & project management
 Survey programming & translations
 Dashboards & Report automation
 Interactive survey capabilities
info@gmi-mr.com www.gmi-mr.com

2.  Global consumer panel
– 7.5 Mhouseholds in 200+ countries and territories
– Surveys available in 37 languages
– One panelist account per household
– Detailed profiling information
Global panels
 Quality assurance and Panel care
– Suspicious addresses, domains, IP blocked
– Strict registration and account security
– Response consistency and length monitored
– Incentive points earned for each survey
– Active panel engagemlent: quarterly newsletters, member
satisfaction survey, continued profiling
 Panel profiling
– 10 profiling surveys
– 500 attributes
– Excellent incentives encourage deeper profiling
 Specialty panels
– Youth
– Gamers
– IT Professionals
– B2B
– Medical panel
– African-American and Hispanic panels
 Recruitment and Life cycle of a panelist
– Recruitment: 80% online + 20% offline
– Multiplicity of sources: web advertising, permission-based
databases, public relations, partner-recruited panels, alliances with
heavily trafficked portals
– Community building

3.  GMIInteractive Flash technology
– Customizable survey interface
– Queue streaming of content
– Auto-nexting
– Range of creative question formats
– Full logic capabilities
Interactive Survey Capabilities
 A new creative approach to online surveying
– New visual ways of asking questions
– Research-on research shows spectacular
improvement of respondents engagement
 A raft of creative research techniques
– Click testing
– Virtual shopping
– Virtual publication
– Dial testing – broadcast evaluation
– Visual diary studies
– Co-creation
 Humanizing surveys
– By integrating visuals and animation
 Re-engineering traditional question formats
– Animated alternatives to standard grids
– Research-on-research shows more engaged
respondents and improved quality of data