Effective social media use can increase your visibility and leadership in your industry. Find out at North Shore Technology Council's (www.NSTC.org) December event how to evaluate the social media opportunity and determine whether not participating could end up costing you. Our experts, David Cutler from Creative Business Development, and social media gurus, Jeff Cutler and Todd Van Hoosear, will teach you about the many uses of social media to foster business development, increase sales, retain existing clients, foster collaboration among your staff and attract new employees.
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Nstc social media dec 2010
1. NSTC Breakfast Program
December 1st
, 2010
The 2 definitions for your Social Media “ROI”…
Return On Investment
and your
Risk Of Inactivity.
www.NSTC.org
6. 6
SOCIAL MEDIA…
B2C
B2B
P2P
Your Prospects and Influencers
Are ALREADY Talking About You
Listen, Learn, Join, and
Encourage the conversations
Tell Your Real Story
Create Content They Want = “Inbound Marketing”
7. Photo from James Cridland's photostream on Flickr - Creative Commons. Flickr.com/photos/jamescridland
YOU
10. Your Trainers
Todd Van Hoosear
Professional communicator and
technologist with 20 years in the
technology sector and 10 years of
corporate and agency PR and marketing
Founding Member, Board of Directors,
Social Media Club
Fellow, Society for New Communications
Research
www.ItsFreshGround.com
11.
12. David Cutler
The Magic is Between Sales and Marketing
• CreativeBusinessDevelopment.com
• Business Development across Media
with 20 years experience increasing
exposure and revenue for corporations
and the startups they fear … and need
• Internet Pioneer and Founder of the
still helpful Webopedia.com
• Fan and critic of all media at
www.EatMedia.com
13. 3 Forms of Media:
Own
Buy
Earn
2 Reasons to Participate:
Opportunity
Obligation
1 Most Important:
Content
14. It’s about the Story
You Tell
It’s about the Story
You Tell
15.
16. MZINGA l #1 ON-DEMAND SOCIAL SOFTWARE l
The Social Organization
Fresh Ground, Inc.Fresh Ground, Inc.
A New Model
Ideate
Flickr image uploaded by Caveman (Kickin' 66 with Pete Zarria)
Shared under Creative Commons
Attribution-No Derivative Works 2.0 Generic
License
Share
Flickr image uploaded by Ed Yourdon
Shared under Creative Commons
Attribution-Share Alike 2.0 Generic
License
Listen
Flickr image uploaded by andronicusmax
Shared under Creative Commons
Attribution 2.0 Generic
License
Change
Flickr image uploaded by adam*b
Shared under Creative Commons
Attribution 2.0 Generic
License
17. MZINGA l #1 ON-DEMAND SOCIAL SOFTWARE l
The Four Cs
Fresh Ground, Inc.Fresh Ground, Inc.
Content Community Conversation Conversion
Old Newspaper
Flickr image uploaded by ShironenoEuro[busy]
Shared under Creative Commons
Attribution 2.0 Generic
License
The Crowd Kiss
Flickr image uploaded by hipposrunsuperfast.com
Shared under Creative Commons
Attribution 2.0 Generic
License
Conversation, NYC, 1970
Flickr image uploaded by eye2eye
Shared under Creative Commons
Attribution-NoDerivs 2.0 Generic
License
Pele Sorg
Flickr image uploaded by CJ Sorg
Shared under Creative Commons
Attribution-ShareAlike 2.0 Generic
License
18. MZINGA l #1 ON-DEMAND SOCIAL SOFTWARE l
Good News / Bad News
18
Measurement
Flickr image uploaded by whoswho
Shared under Creative Commons
Attribution-NonCommercial-NoDerivs 2.0 Generic
License
http://www.instituteforpr.org/digest_entry/the_barcelona_declarati
on_of_research_principles/amecorg.com
19. Investment of one person @ ½ hr day = ($15k/yr)
ROI = $100,000 annual billings
20. Investment of one person @ ½ hr day = ($15k/yr)
ROI = $50,000 annual billings
Follow us
@mfacpa
21. 21
= 500 million users – Personal, Global
50% daily | 25 Billion pieces of content shared
monthly (web links, news stories, blog posts, notes, photo
albums, “Messaging”, more.)
= 70 million members - Biz Brand/Updating
150 industries | 200 countries | New member
every second
= 55 million daily tweets – Live pointers
300,000 sign up daily | 180 million
unique monthly visitors
= 2 billion viewed daily – Easy Everything
24 hrs worth of video uploaded every minute
SOME NUMBERS
23. Thank You NSTC Community!
Next Step > Custom Session
Evaluation & Recommendations
www. Creative Business Development .com
Hinweis der Redaktion
one way … out
They have the power and control now so invite them to come learn/see/engage.
Name a big, successful brand or an industry, there are LOTS of firms using social media. The number that are doing it successfully are smaller, but they’re out there.
My home page - thanks to Steve Garfield and some other folks with whom I spoke - is a collection of some of the content I create. Two audio podcasts, a video show, 20 blogs, some corporate writing, a bunch of advertising and marketing writing, a published book, and a novel that’s sitting at home in need of editing.
Content is storytelling. To anyone. Friends, neighbors, bartenders, customers, investors.