5. Failure IS an Option www.youtube.com/watch?v=-Vo4M4u5Boc 5
6. Only YOU can find what works for you & your organization 6
7. HELP is out there – tons of it BethKanter.org 7
8. We can all do this! Take one step… In the next 5-7 days: For your PROGRAMS / ORGANIZATIONS: Listen to your clients & communities – ask them how they use new media tools For YOU: Try one new media tool to “listen” & use social media tools to connect. For all of us – as a NETWORK: Find and listen to your peers on-line 8
11. But before we start…Be Strategic Communications Goals should rule What is your near-term goal? Long-term? What is your strategy? How do these tools fit? Are you the right messenger? Are you listening? Photo source: http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-facebook-fanbase/ 11
12. THE BIG 5 Questions What objective are you trying to achieve? Can you make it SMART Who is your key Decision Maker? Who determines your success & who influences him/her? What are our assets / challenges? Given that – who is you target audience & what do they need to hear? What Tactics are in your toolbox (and one is, social media) & what are your timing/milestones?
13. What objective are you trying to achieve? Is is SMART? Specific Measurable Attainable Realistic Time-bound
14. What Are Our Assets & Challenges What is your organizational superpower? What do YOU do well? What does your star colleague do well? How can you answer the question “only we?” What good news/resourcesare coming soon? Who else is out there? Who is doing it better?
15. Thinking about your audiences Think about your audience? Courtesy of HollyMinch.com 15
16. What new & social media tools are we using? Website Email Listserv Blog Twitter Facebook Facebook Like Page LinkedIn account Micro-site Flickr YouTube Podcast Other Beth Kanter’s Continuum Crawl, Walk, Run, Fly! 16
17. So far, so good? Now, let’s talk about what this means. 17
29. Share insights, make requests, announce achievements, send event invitations, solicit help, and give or receive advice – immediately
30. Status updates can appear on the LinkedIn homepages of your direct connections, where they can comment or respond.
31. Updates are visible to your connections, your entire network, or all LinkedIn members (depending on your account settings).
32. Receive expert advice or suggestions from members of your network Note: You can link other applications to your LinkedIn profile – SlideShare, WordPress, Twitter, Polls, etc.
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34. Concept: with 6 Degrees of Separation everyone is at most six steps away from any other person on Earth - the “small world phenomenon”
35. The more robust your personal network, the fewer degrees between you and the people you want to know
36. Online, visible networks have benefits beyond offline networks – portability, speed, trust, durability, sustainability Note: With social media, you can be better known, networked and noticed – without leaving your desk!
37. The Possibilities What would it mean for your program to be connected to the leaders of your field? What would it mean for our effectiveness, for businesses, the nonprofit sector, and public sector partners to be connected on LinkedIn and other social media platforms? What would it mean for the entire non-profit sector in our state to the most connected in the country?
38. Let’s go see who is out there! Searching LinkedIn People Profiles - Keywords Groups Organizations / Companies Who is recommended? Who is leading discussions?
50. Read the conversation – who is saying what? Follow some interesting folks.Adapted from http://www.readwriteweb.com/archives/5_simple_twitter_listening_tips_every_marketer.php 30
52. What can we search? What do we find? Individual tweets – search.twitter.com Twitter names – followers/follows Twitter users & lists - Listorious Hashtags - Whatthehashtag Twitterfall – to watch trends 32
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54. How would it be different than how you communicate now?33
56. What could you say on H1N1? Take one step today to protect your parents – help them get the #H1N1 vaccine (link) Most seniors in our county still haven’t been vaccinated for #H1N1. Help them get connected today (link) Prepare for summer. Sunscreen and #H1N1 vaccines for the vulnerable people in your life (kids, seniors). If you love someone, help them get vaccinated with the #H1N1 vaccine. Lots available in Alameda County. Five seconds can mean a year of #H1N1 coverage. Help someone you love get the vaccine today. A moment of reflection: What did we find on LinkedIn & Twitter? What surprised us? What can we learn? 35
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58. Using Video – Making a Point www.youtube.com/watch?v=ZHRC30ZWGHA Use the minds of others 37