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APARNA GOYAL Asstt. Prof., Marketing CONSUMER BEHAVIOUR
The path to reach the consumer is paved with complications ,[object Object],Advertiser Consumer
MARKET STRATEGY MARKET ANALYSIS MARKET SEGMENTATION CONSUMER BEHAVIOUR OUTCOMES
CONSUMER BEHAVIOUR ,[object Object],[object Object],[object Object],[object Object]
CONSUMER INFUENCES ORGANIZATIONAL INFLUENCES OBTAINING CONSUMING DISPOSING
 
 

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Mba[1][1].Mns.2.12.8