1. How
to
develop
my
business
with
LinkedIn

2. The
3
messages
to
remember
1. To
be
or
not
to
be?
It
is
/me
for
Social
Media.
2. LinkedIn
is
THE
professional
network
to
be
on.
3. Social
Medias
are
just
TOOLS,
but
the
strategy
behind
makes
the
difference.
Extend
Coaching(c)

3. ICF
Belgium
Chamber
of
commerce
Alumni
LinkedIn
Facebook
Former
employers
Other
associa/ons
Extend
Coaching(c)

4.
Risks:
Opportuni/es:
• Google
references
• Visibility
informa/on
• Sharing
of
informa/on
• Memory
• Keep
in
touch
• They
are
talking
• Benefit
from
word
of
mouth
• Background
noise
• S/mulate
others
in
• Private
life
recommending
your
organiza/on
Extend
Coaching(c)

5. Useful
?
Social
networks
are
useful:
1. To
keep
myself
informed
2. To
find
new
contacts
3. To
be
visible
4. To
establish
and
keep
contact
5. To
differen/ate
myself
from
others
6. To
be
recommended
Extend
Coaching(c)

6. Networking
is
NOT
about
-­‐
manipula/on
-­‐
pu_ng
yourself
in
the
spotlight
-­‐
selling
-­‐
only
taking
-­‐
wai/ng

7. Networking
is
about
-­‐
collabora/on
-­‐
sharing
informa/on
-­‐
keeping
promises
-­‐
building
trust
-­‐
rela/onship

8. From
monologue
…
PUBLICITY
Ø Hundreds
of
commercials
daily
Ø Only
14%
of
consumers
believe
in
publicity
Extend Coaching©

9. …
to
dialogue
RECOMMENDATION
Ø 78%
of
consumers
believe
in
recommenda/ons
from
others
Extend Coaching©

10. Web
2.0:
user
is
king
Extend Coaching©

11. Source:
Fred
Cavazza

12. E-­‐iden/ty
and
e-­‐reputa/on
Extend
Coaching(c)

13.
Who
said
it’s
possible
to
have
a
private
live
on
internet?
Extend
Coaching(c)

14. • "Cisco
just
offered
me
a
job!
Now
I
have
to
weigh
the
u/lity
of
a
faky
paycheck
against
the
daily
commute
to
San
Jose
and
ha/ng
the
work.”
• "Who
is
the
hiring
manager.
I’m
sure
they
would
love
to
know
that
you
will
hate
the
work.
We
here
at
Cisco
are
versed
in
the
web."
Extend
Coaching(c)

15. Extend
Coaching(c)

16. Extend
Coaching(c)

17. 4 steps to build a presence on
social networks
Extend
Coaching(c)

18. Step 1: Sign up
Extend
Coaching(c)

19. Step 2: Complete your profile
Extend
Coaching(c)

20. Step 3: Build a network of contacts
1. People you know
2. Invite new contacts
3. Apply Net - working
Extend
Coaching(c)

21. Who is missing in my network
to achieve my goal?
Extend
Coaching(c)

22. Step 3: Build a network of contacts
Extend
Coaching(c)

23. Step 3: Build a network of contacts
Extend
Coaching(c)

24. Step 3: Build a network of contacts
Extend
Coaching(c)

25. Step 4: Join groups
Extend
Coaching(c)

26. Strategies
Op/on
1:
ignore,
social
medias
are
hype
Op/on
2:
ban
access
Op/on
3:
leave
the
ini/a/ve
to
others
Op/on
4:
take
the
lead
Extend
Coaching(c)

27. Steps
of
engagement
Influence
Animate
Create
Participate
Present
Observer
Spectator Engaged
Extend
Coaching(c)

28. Extend
Coaching
0478
337890
dcolmant@extend-­‐coaching.com
Site:
www.extend-­‐coaching.com
Blog:
www.damien-­‐colmant.com