presentation slides from the 2/3/09 search marketing webinar

1. Are Search Engines Bringing Your Senior Living Community New Leads? Search Marketing

2. Search Engines’ Impact average + 430 unique visitors per community per month (+75%) average + 8 online leads per community per month (+125%) Increased monthly web site traffic & leads attained by GlynnDevins’ search marketing clients

5. What is Search Marketing? Why are non-branded search terms important? For every person that has a specific community web site in mind, there are 4-5 other people looking more broadly. Branded Keywords Non-Branded Keywords Your community’s name Your web address (URL) “ Retirement community” “ Senior living” “ Assisted living” “ Nursing home”

6. Natural Search & Paid Search Search marketing includes search engine optimization (SEO) for natural search rankings and paid search. Sample Google search results page Natural Search Results Paid Search Results Local Business Listings

7. Why SEO & Paid Search? A heat map illustrates where most people look on a search engine results page

9. Why Natural Search & Paid Search? Senior living communities with both natural search and paid search visibility average 20% more visitors from search engines & 3x more visitors from non-branded search terms! 90% New Visitors

12. GlynnDevins Search Marketing Services Sample Monthly Web Site Analysis

13. GlynnDevins Search Marketing Services Sample Monthly Natural Search Report

14. GlynnDevins Search Marketing Services Sample Monthly Paid Search Report