A short presentation for local businesses with some basics on why and how to get started on Facebook.

1. Facebook for Business
Why Use It, and How to Start?
David Brazeal
Republic Tiger Sports.com
david@republictigersports.com
417.766.6997

2. Overview
Why does social media matter?
How can you get started?

3. Why does it
matter?
Internet search started with
directories edited by humans, like
Yahoo! The Internet was small
enough to categorize pages.

4. Why does it
matter?
Search evolved to a Google algorithm,
where computers could pick the page we
want most. Eventually, people figured out
how to game the system, and search has
started to break down and become less
useful.

5. Why does it
matter?
Facebook and other social media make it easier
for us to search with the help of friends. When
we want a plumber, or a restaurant
recommendation, we can ask our 150 friends on
Facebook, and get a personal recommendation
that’s far more powerful than regular search.

6. How much is a
Facebook fan
worth?
One study says a Facebook fan is worth $136, on
average. (Fans of big brands spend $136 more, on
average, than non-fans.)
Another study says a fan is worth about $3-4 in
traditional advertising, based on the number of
people who see a typical posting on Facebook.
The point is that Facebook fans do have monetary
value, if you cultivate them.

7. Pages
www.facebook.com/pages

9. Landing tabs (like this one)
let you customize the look for
new visitors. You can include
a “call to action” that
encourages them to like the
page, and give them an
incentive to become a fan.

10. Badges
www.facebook.com/badges

11. SOCIAL PLUGINS
BEST WAY TO CONNECT FACEBOOK & YOUR WEBSITE

12. The “like button” lets you
cut-and-paste some text and
put it on your website.
When you do that, the
Facebook “like” button shows
up on your own website. That
way, when people click “like”
on your website, it shows up
on their Facebook page for
their friends to see.

13. The “Like Box” essentially
puts the activity from your
Facebook page on your
website. Great option if you
have a website, but don’t
update it often. (Although
you should update your
website often anyway!)
LIKE BOX

14. Insights

15. FINDING INSIGHTS
FIND IT VIA YOUR PAGE

16. Facebook Insights gives you
in-depth information about
the people checking your
page. You can see the
number of new people who’ve
liked the page, the total
number of likes, and how
many people are active with
your page each month.
“Interactions” include
anytime someone leaves a
comment or clicks “like” on
one of your posts.
PAGE OVERVIEW
YOUR USERS IN GENERAL

17. Insights also includes
demographic information
about the age and gender of
members, etc.
USERS

18. You can also see how many
times each post was viewed.
For this site, posts averaged
more than 1,000 views apiece
during the month.
INTERACTIONS
LIKES, COMMENTS, UNSUBSCRIBES

19. Questions?
David Brazeal
Republic Tiger Sports.com
david@republictigersports.com
417.766.6997