Realign your targets_in_rajasthan_11_q1

Align your targets RAJASTHAN UNRAVELED

Units of the State The State Urban Rural Villages Cities & Towns

Urban area? ,[object Object],[object Object],[object Object],[object Object],Area not satisfying above criteria - Rural

The great Urban-Rural divide ! ,[object Object],[object Object],[object Object]

Urban : 2/3 times more Affluence Source: Indicus Analytics, Market Skyline of India 2008

Consumer Durables Higher penetration in Urban areas Source: IRS 2011 Q1

FMCGs : Life style indicators : Urban Focus Source: IRS 2011 Q1

Mass media Reach in Urban area thrice that of Rural Source: IRS 2011 Q1

Most of our mass-media TGs are urban-centric ,[object Object],[object Object],[object Object],[object Object],Today’s communication in use of print, firmly focused on the urban audience

Size of Urban Rajasthan 214 towns : 132 lac pop. Source: Census of India 2001

The Urban Core of Rajasthan 5 district- almost 50% Urban Pop Source: Indicus Analytics, Market Skyline of India 2008

Core Urban Rajasthan : 5 Districts Account for half of urban consumption Source: Indicus Analytics, Market Skyline of India 2008

56% of Dainik Bhaskar readers are in Urban area ,[object Object],[object Object],Figs 000s Source: IRS 2011 Q1

25% more reach in top 4 cities of Rajasthan ,[object Object],[object Object],[object Object],Figs 000s Source: IRS 2011 Q1

The Bhaskar focus ,[object Object],[object Object]

Realign your targets_in_rajasthan_11_q1

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Realign your targets_in_rajasthan_11_q1