3 FAQs Answered 1 Why do I need top page positioning on Google? 2 Which of my preferred keywords can my webpages achieve top page positioning on Google? 3 How do we achieve top page positioning on Google

1. 1: Why do I need my webpages to be on page 1 of
Google?
2: Which of my preferred keywords (search terms)
can my webpages achieve page 1 positioning?
3: How do we achieve page 1 positioning on Google
for those keywords?
David Viniker

2. 2
Why Google?
80% searches in UK are with Google
95% go to Page1 Only
http://chitika.com/insights/2010/the-value-of-google-result-positioning
1

3. New #1 – PR0
Observation for Scientific Evaluation
2

4. The best web pages and websites
will have most backlinks – links from
Authoritative websites LarryPAGE
PageRank Its got his name on it.
PageRank – not Page
– not ranking of page
PageRank is non-keyword specific authority
Log. Scale18/07/2013 4

5. Science
Link Power
‘Website’ not on page!
6,730,000,000 Other results
#5
Keyword = ‘website’
18/07/2013 5
Links

6. PageRank Debate
• On Page Scores – Poor
• Few incoming links
• PageRank 0

7. PageRank Debate
• HomePage PageRank 8
• HomePage PageRank is top factor!

8. Web Page
HomePage PageRank
Top Factor
Combine PR and
HPR Technique

9. Popularity
Popular domains like Wikipedia.org tend to
rank for everything. This is because they
have an enormous amount of domain
popularity.
Modern search engines rank pages by a
combination of domain popularity and page
popularity.
Danny Dover (previous lead for SEOMoz)
Page 8

10. Evidence
Based
Medicine

11. July 9th, 2013
Domain Authority #1

12. Places
Boost to HomePage PageRank –
HomePages

13. http://www.pagerank-explained.com/2013%205%20K%20study%20CPR%20-%205%20analyses%202010%20-13.pdf
Jan 2013
18/07/2013 13
Dec 2010

14. REPUTATION
(Popularity)
(Authority)
RELEVANCE
On-Page
Webpage
Website
Anchor
Text
Links

15. 3
ON PAGE
OPTIMISATION
KEYWORDS ON PAGE
IN PAGE TITLE
H1 TAGS

16. REPUTATION
(Popularity)
(Authority)
Link Acquisition
Off Page SEO
• Fresh Articles
• Good Quality
• Content Rich
• High Authority Blogs or Websites
• In Context Backlinks
• Avoid NoFollow
> Gradually acquire authority > Your Website