Within Social Media Week London 2013 The Patchwork Elephant Team ran an event discussing the future of Social Business (or what some people call Enterprise 2.0) - about using social tools inside as well as outside the organisation, for internal and external teams to collaborate to make business more effective. We ran a similar event within the February 2010 edition of Social Media Week London. We called it "Social Media in Enterprises - The Elephant in the Ecosystem" and we used a patchwork elephant to symbolise the theme - it's a patchwork elephant because it's very large, in the room, but it's hard to see the whole thing!
Business models are changing, and social technologies are ever more important in the way we work, but where are we really? 8 Different speakers asked:
* How has social business evolved?
* What is the current state?
* How does social integrate with our systems and processes today?
* What are the challenges for implementation and achieving success?
* Where are we headed?
Our speakers were:
Alan Patrick - Broadsight (and The Patchwork Elephant Team)
Janet Parkinson - Technotropolis (and The Patchwork Elephant Team)
Will McInnes - NixonMcInnes (author of Culture Shock)
Mat Morrison - Starcom MediaVest Group (World's Oldest Living Social Media Guru™)
Luis Saurez - IBM (famous for living outside of the inbox)
Neil Usher - WorkEssence
Anne-Marie McEwan - The Smart Work Company (author of Smart Working: Creating the Next Wave)
David Terrar - D2C (and The Patchwork Elephant Team)
2. THIS IS ME
@MEDIACZAR
Mat Morrison
@mediaczar
World's Oldest Living Social Media Guru™. Hangs around
Starcom MediaVest Group. No disclaimer is sufficiently
powerful to justify these opinions.
London · blog.magicbeanlab.com
17,450
1,024
TWEETS
FOLLOWING
5,277
17
FOLLOWERS
3. @EVILCZAR
(ALSO ME)
Evil Mat Morrison
@evilczar
Gollum to @mediaczar's Smeagol. Social media #uberninja
and passionate coach. Secret millionaire philanthropist.
Hates hobbitses.
London · mczar.me/evilczar
129
2,472
TWEETS
FOLLOWING
10,194
17
FOLLOWERS
7. I don't want to sweep hate speech under the rug and
pretend it didn't happen, any more than I want to give it
a platform from which it can be repeated. The personal
abuse -- verging on persecution -- is actually prohibited
in GameSpot's Terms of Use, and yet it runs rampant
across the site. I don't want to contribute to it anymore.
I'm not sure where this show is
going in the future, if I'm honest, but
I can tell you right now that I don't
like the way that our community
currently treats the concept of the
comment box.
20 SEPTEMB
8.
9. 20
SOCIAL MEDIA PLATFORMS: NEWS MENTIONS VS
MONTHLY USERS
NEWS MENTIONS PAST 12 MONTHS
(M)
15
10
5
0
0
250
ACTIVE USERS (M)
500
750
1,000
http://emergingspaces.co.uk/the-one-chart-about-twitter-that-you-never-se
11. When researchers from
the University of
Southern California
looked at 5.8m
microbloggers (and 194m
links between them) they
found that, on
average, both the people
a user follows
and, worse, those who
follow him, have more
followers than he does.
12. OLD POSITIONING (THIS ROOM)
http://blogs.hbr.org/20
13/09/twitter-that-oldmedia-darling/
30. BRAND PAGE (BUDWEISER)
82
747
1,100
Stories
posted by
F
ans
291
C
omments on
stories posted
by F
ans
C
omments from
author/poster
omments from
128 C
P Admins
age
353
C
omments from
P Admins
age
5,166
Stories posted
by P Admins
age
C
omments
from peers
133
Stories posted on
BudweiserUK Wall
81
C
omments on
stories posted by
P Admins
age
5,033
C
ircle area is proportional to
volume of activity
C
omments from
F
ans
31. RETAILER (ASOS)
omments from
1,116 C
author/poster
1,061
1,092
2,591
Stories posted
by F
ans
C
omments on
stories posted
by F
ans
Stories posted
on Wall
1,394 Comments from
P Admins
age
C
omments
from peers
(81)
C
omments from
P Admins
age
(349)
1,317
Stories posted by
P Admins
age
(31)
C
ircle area is proportional to
volume of activity
C
omments on
stories posted by
P Admins
age
968
C
omments from
F
ans
32. OMG WTF? (CINEWORLD)
C
omments from
P Admins
age
1,481
5,676
Stories posted by
P
ublic
6,630
16,469
4,623
C
omments on
stories posted by
P
ublic
10,368
C
omments from
author/poster
C
omments from
peers
P
osts
C
omments from P
age
Admins (282)
954
Stories posted by P
age
Admins
C
ircle area is proportional to volume of
activity
13,103
C
omments on stories
posted by P Admins
age
12,821
C
omments from P
ublic
34. OMG WTF BBQ? (2 DAYS ON
WAITROSE)
P
age
Waitrose
Data Start
2011-11-08
Data E
nd
2011-11-10
T R
otal ecords
607
C
omments from
author/poster
91
86
Stories posted by
F
ans
C
omments from P
age
Admins (4)
431
C
omments on
stories posted by
F
ans
336
88
C
omments from
peers
Stories posted
on Wall
C
omments from P
age
Admins (0)
156
Stories posted by
P Admins (2)
age
C
omments on stories
posted by P Admins
age
C
ircle area is proportional to volume of
activity
156
C
omments
from F
ans
Hinweis der Redaktion
This is me. Mediaczar. I have more than 5000 followers, so I'm probablyquite popular, and you should listen to me.
Although I'm not as popular as my evil twin, Evilczar. He has twice as many fans as I do, although I have reason to believe he may have bought those followers.Today's presentation is a bit of a collaboration between the two of us. I hope that won't upset you. Or confuse you.
This is how most of us use Facebook most of the time. We go to Facebook.com, and never leave that page. All the stories about our friends and all the photographs they took and all the things they shared are there.
When it comes to Facebook Pages, this means that – once they’ve liked your Page, they’re not going to come back. Yes – people visit brand Pages from time to time – but that’s actually pretty rare. We’ll see how rare in a moment.So they like your Page, but they see your Posts in their News Feed alongside the posts from their friends.
While this isn’t obvious at first, if you think about it, you’ll see why this has to be true.Let’s say I join Coca Cola’s Page. Coke has 60m fans – around the population of the UK. If Facebook shared the activity of those 60m people on Coca Cola’s Page into my newsfeed, then I’d be swamped. It would be ridiculous. These people aren’t my friends. I’ve told Facebook that I want a direct relationship with Coca Cola. So Coke’s posts may turn up in my feed (along with any comments from my fellow fans). But I’ll never see any conversation initiated by the other 60m unless I choose to visit the Page.Which we’ve more or less established that I will NEVER do.
Peer comments on UGC posts represent more than 60% of UGC follow-up, and almost 30% of all content posted on the Cineworld Timeline.Further investigation suggests a vanishingly small subset of followers are responsible for a majority of this content: a mere 38 users (4% of unique UGC commenters) create 80% of the follow-up content on all UGC. While Cineworld should take pride in this, we recommend caution when extrapolating from this behaviour.It is unlikely to scale well.