SlideShare ist ein Scribd-Unternehmen logo
1 von 7
Gamification – The Basics
Gamification – The Basics
Presented by
Andrzej Marczewski
At
Who Stole My Audience
@daverage
Gamified.co.uk
On-Boarding
Breaking the
Ice
The Attendee Journey
On-Boarding
Flow
The main
event
Breaking the
Ice
The Attendee Journey
On-Boarding
Flow
Close
The main
event
Summary of the
main points
Breaking the
Ice
The Attendee Journey
On-Boarding
Habit Building
Mastery
Playing the
game
Winning
Learning the
ropes
The Player Journey
The original player journey concept by Amy Jo Kim
Gamification – Summary
1. The use of game elements and
design thinking in non game
contexts.
2.
Journey, points, badges, leaderbo
ards, progress, status, intrinsic
motivation, extrinsic
rewards, feedback, relatedness, a
utonomy, mastery, purpose, comp
etition, co-op, fun.
3. Example tools:
Leaderboarded, Foursquare, Meet
up, Livecube

Weitere ähnliche Inhalte

Mehr von Andrzej Marczewski

Gamification & User Experience UX Connect
Gamification & User Experience UX ConnectGamification & User Experience UX Connect
Gamification & User Experience UX ConnectAndrzej Marczewski
 
Narratives and story telling in gamification
Narratives and story telling in gamificationNarratives and story telling in gamification
Narratives and story telling in gamificationAndrzej Marczewski
 
Gamification: Lessons from the front line
Gamification: Lessons from the front lineGamification: Lessons from the front line
Gamification: Lessons from the front lineAndrzej Marczewski
 
HR gamification presentation 2017
HR gamification presentation 2017HR gamification presentation 2017
HR gamification presentation 2017Andrzej Marczewski
 
Gamification Elements and Mechanics
Gamification Elements and MechanicsGamification Elements and Mechanics
Gamification Elements and MechanicsAndrzej Marczewski
 
Rewards and Feedback in Gamification
Rewards and Feedback in GamificationRewards and Feedback in Gamification
Rewards and Feedback in GamificationAndrzej Marczewski
 
Game thinking - Differences Between Games, Serious Games, Gamification and More.
Game thinking - Differences Between Games, Serious Games, Gamification and More.Game thinking - Differences Between Games, Serious Games, Gamification and More.
Game thinking - Differences Between Games, Serious Games, Gamification and More.Andrzej Marczewski
 
The Intrinsic Motivation RAMP for Gamification
The Intrinsic Motivation RAMP for GamificationThe Intrinsic Motivation RAMP for Gamification
The Intrinsic Motivation RAMP for GamificationAndrzej Marczewski
 
Gamification Player / User Types HEXAD
Gamification Player / User Types HEXADGamification Player / User Types HEXAD
Gamification Player / User Types HEXADAndrzej Marczewski
 
#Gamification Player Type Hexad Lenses
#Gamification Player Type Hexad Lenses#Gamification Player Type Hexad Lenses
#Gamification Player Type Hexad LensesAndrzej Marczewski
 
Narrative Atoms, Narrative Structure and Design
Narrative Atoms, Narrative Structure and DesignNarrative Atoms, Narrative Structure and Design
Narrative Atoms, Narrative Structure and DesignAndrzej Marczewski
 
My Standard gamification presentation 2017
My Standard gamification presentation 2017My Standard gamification presentation 2017
My Standard gamification presentation 2017Andrzej Marczewski
 
Action feedback loops in Gamification
Action feedback loops in GamificationAction feedback loops in Gamification
Action feedback loops in GamificationAndrzej Marczewski
 
A Collection of my general memes and words of wisdom!
A Collection of my general memes and words of wisdom!A Collection of my general memes and words of wisdom!
A Collection of my general memes and words of wisdom!Andrzej Marczewski
 
Gamification memes from the past 4 years
Gamification memes from the past 4 yearsGamification memes from the past 4 years
Gamification memes from the past 4 yearsAndrzej Marczewski
 
The little cog - A Parable about Purpose
The little cog - A Parable about PurposeThe little cog - A Parable about Purpose
The little cog - A Parable about PurposeAndrzej Marczewski
 
Gamification World Congress 2016 Practical Play
Gamification World Congress 2016 Practical PlayGamification World Congress 2016 Practical Play
Gamification World Congress 2016 Practical PlayAndrzej Marczewski
 
User types & player types in gamification
User types & player types in gamificationUser types & player types in gamification
User types & player types in gamificationAndrzej Marczewski
 

Mehr von Andrzej Marczewski (20)

Gamification & User Experience UX Connect
Gamification & User Experience UX ConnectGamification & User Experience UX Connect
Gamification & User Experience UX Connect
 
Narratives and story telling in gamification
Narratives and story telling in gamificationNarratives and story telling in gamification
Narratives and story telling in gamification
 
Gamification: Lessons from the front line
Gamification: Lessons from the front lineGamification: Lessons from the front line
Gamification: Lessons from the front line
 
HR gamification presentation 2017
HR gamification presentation 2017HR gamification presentation 2017
HR gamification presentation 2017
 
Gamification Elements and Mechanics
Gamification Elements and MechanicsGamification Elements and Mechanics
Gamification Elements and Mechanics
 
Rewards and Feedback in Gamification
Rewards and Feedback in GamificationRewards and Feedback in Gamification
Rewards and Feedback in Gamification
 
Game thinking - Differences Between Games, Serious Games, Gamification and More.
Game thinking - Differences Between Games, Serious Games, Gamification and More.Game thinking - Differences Between Games, Serious Games, Gamification and More.
Game thinking - Differences Between Games, Serious Games, Gamification and More.
 
The Intrinsic Motivation RAMP for Gamification
The Intrinsic Motivation RAMP for GamificationThe Intrinsic Motivation RAMP for Gamification
The Intrinsic Motivation RAMP for Gamification
 
Gamification Player / User Types HEXAD
Gamification Player / User Types HEXADGamification Player / User Types HEXAD
Gamification Player / User Types HEXAD
 
Gamification Design Lenses
Gamification Design LensesGamification Design Lenses
Gamification Design Lenses
 
#Gamification Player Type Hexad Lenses
#Gamification Player Type Hexad Lenses#Gamification Player Type Hexad Lenses
#Gamification Player Type Hexad Lenses
 
Narrative Atoms, Narrative Structure and Design
Narrative Atoms, Narrative Structure and DesignNarrative Atoms, Narrative Structure and Design
Narrative Atoms, Narrative Structure and Design
 
My Standard gamification presentation 2017
My Standard gamification presentation 2017My Standard gamification presentation 2017
My Standard gamification presentation 2017
 
Action feedback loops in Gamification
Action feedback loops in GamificationAction feedback loops in Gamification
Action feedback loops in Gamification
 
A Collection of my general memes and words of wisdom!
A Collection of my general memes and words of wisdom!A Collection of my general memes and words of wisdom!
A Collection of my general memes and words of wisdom!
 
Gamification memes from the past 4 years
Gamification memes from the past 4 yearsGamification memes from the past 4 years
Gamification memes from the past 4 years
 
The little cog - A Parable about Purpose
The little cog - A Parable about PurposeThe little cog - A Parable about Purpose
The little cog - A Parable about Purpose
 
Gamification World Congress 2016 Practical Play
Gamification World Congress 2016 Practical PlayGamification World Congress 2016 Practical Play
Gamification World Congress 2016 Practical Play
 
User types & player types in gamification
User types & player types in gamificationUser types & player types in gamification
User types & player types in gamification
 
Gamification 3 pager
Gamification 3 pagerGamification 3 pager
Gamification 3 pager
 

Kürzlich hochgeladen

FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756dollysharma2066
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 

Kürzlich hochgeladen (20)

FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 

Gamification: Attendee Journey