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Dave Kerpen TEDx at Seton Hall

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Why It Pays To Be Likeable TEDxSetonHall April 21, 2012 @DaveKerpen, CEO, @LikeableMedia Author of @LikeableBook Slideshare.net/DaveKerpen
Social Media Realities • Social media is not free • Social media will not bring you instant results • Social media cannot make up for a bad product or service #Likeable #TEDxSHU
Listen First, And Never Stop Listening #Likeable #TEDxSHU
Responsiveness Is Not A Choice #Likeable #TEDxSHU
#Likeable #TEDxSHU
Respond To Positive Comments Too In Your Unique Brand Voice #Likeable #TEDxSHU
The 4 Most Important Words In Social Media: “I’m Sorry” & “Thank You” #Likeable #TEDxSHU
Provide Value 10% Off = Marketing 50% Off = Value 100% Off = Loyal customer for life #Likeable #TEDxSHU
Surprise & Delight • Incentivized fans to take action • Created meaningful engagement leading to an increase in sales • Free Chill Zone day increased sales 23% over previous Friday • 50% of sales attributed to Facebook #Likeable #TEDxSHU
Don’t Sell—Compel Customers to Buy #Likeable #TEDxSHU
A Likeable Brand #Likeable #TEDxSHU
Thank You! Feedback/Grand Prize @DaveKerpen FB.com/LikeableMedia @LikeableMedia dave@likeable.com 212-660-2458

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