Creating Winning Facebook Marketing Strategies Building, Engaging, & Monetizing

1. Creating Winning Facebook Marketing Strategies Building, Engaging, & Monetizing Dave Kerpen

2. Agenda (In US EST): 11.55 – 12 pm Introduction 12 pm – 12.40 Dave Kerpen Presentation 12:40 – 12:45 Facebook Program Update 12:45 – 1 pm Attendee Q&A

3. What’s In Store: • 8 Ways to Succeed on Facebook • 5 Brands Succeeding on Facebook • What’s New on Facebook

4. Warnings AboutFacebook: Social media is not free. Social Media will not bring you instant results. Social media cannot make up for a bad product or service.

5. Like is the New Link

6. It’s Not About You…

7. 8 Ways to Succeed on Facebook

8. 1. listen first and never stop listening

10. 2. think – and act – like your customer

13. 3. compel your customers to be your first fans

16. 4. respond quickly to all bad comments

20. 5. respond to good comments too

22. 6. share stories (they’re your social currency)

24. 7. inspire your customers to share stories

26. 8. use facebook ads for greater impact

31. 5 Brands Succeeding on Facebook

32. 1. The Pampered Chef* *Likeable client

33. Lesson: Ask your staff, customers, vendors, and partners – who already know you and like you - to “like” your Facebook page first.

34. 2. restaurant.com* *Likeable client

35. Lesson: Ask a lot of questions. You’ll get valuable feedback, plus you’ll be more likely to appear in your fans’ newsfeeds.

36. 3. Oreo

37. Lesson: Share lots of photos, and ask your fans to share photos. Facebook’s Photos remain the most viral feature of its platform.

38. 4.Vitamin Water

39. Lesson: Find the resources to respond to your fans questions and inquiries.

40. 5. Boloco

41. Lesson: If you have physical location(s), use Place Pages and Deals to drive traffic through your doors.

42. What’s New on Facebook

43. Groups

44. Questions

45. Video Chat

47. Thank You/ Grand Prize/ I Love Feedback likeable.com likeablebook.com Engage with me @DaveKerpen on Twitter Ask us questions @ Facebook.com/LikeableMedia Or, email me anytime dave@likeable.com